Instacart

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Studies & Numbers

Plant-Based Named as Category of the Year With 199% YOY Growth for Online Retail

Market data platform 1010data has revealed plant-based foods as its category of the year following a spotlight report on the 2020 online grocery sector. The research shows 199% annual growth in online sales of alt meat products and named MorningStar Farms as the top-performing brand.  The research also identified the best retail channels in the category, with Instacart as the market leader. Top sales for meat substitutes via Instacart were at Costco with 18% of sales, Publix 16%, and Sprouts 10%. Walmart and Amazon were the second and third best retail channels respectively. The data showed plant-based producer MorningStar Farms and its Incogmeato range enjoyed 94% annual growth and 30% of the market share, although they had lost customers to second place in the market …

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Deliveroo

Image: Deliveroo Foodscene
Market & Trends

Vegan Category on Deliveroo Has Grown 107% with 50% of Orders Containing Plant-Based Grocery Items

This week, Vegan Women Summit (VWS) – the organization dedicated to empowering women in the industry – hosted VWS Deep Dive: Plant-based Consumer Trends, the first-of-its-kind expert panel with grocery and food delivery platforms Instacart and Deliveroo, revealing breaking insights on the plant-based industry.  “Half of the UK population are expected to have a flexitarian diet by 2025” – Elena Devis, Deliveroo The global on-demand delivery experts revealed that over 50% of Deliveroo orders now contain vegan grocery items and one-third of Instacart purchases include a vegan dairy or meat item. The vegan category on Deliveroo has grown 107% in the past year on its platform and is the fastest growing area of growth.  The Importance of Search Terms The eye-opening insights on the plant-based …

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