A new study exploring the explosion of veganism in the USA shows that the number of Americans following plant-based diets is up nearly 9.4 million over the last 15 years. The research also reveals through an interactive map which states are the most popular for veganism.
Study: Almost Half of Gen Z Brits Would Eat Cultivated Meat Products
New research conducted by Ipsos in the UK has revealed that 47% of Gen Z Brits (defined as those aged 16-29) would consume cultivated meat products. This figure is significantly higher than for other generations — just 21% of Baby Boomers, 22% of Gen X, and 38% of Millennials said they would be willing to eat cultivated meat. However, the survey also indicated a widespread lack of awareness on the subject — 58% of respondents said they knew nothing about cultivated meat, with 33% having never heard of it. This could indicate opportunities to shape perceptions of cultivated products. When asked about the potential positives of cultivated meat, 33% mentioned that animals would not need to be slaughtered. 21% said there would be environmental benefits, …
