Jay&Joy’s New CEO Raises €2M to Continue Modernising French Cheese
French plant-based creamery startup Jay&Joy has raised €2 million in a fundraising round led by High Flyers Capital. Additional investors include Jean-Baptiste Rudelle (founder of Criteo), Guillaume Dubois and Cédric Meston (co-founders of HappyVore), and other private investors. Jay&Joy, which describes itself as the first plant-based creamery in France, has been making organic, artisan vegan cheeses from almond milk, cashew nuts, and coconut since 2014. New CEO A pioneer in the field, the startup rapidly expanded to other European countries such as Germany, England, Belgium, Spain, Italy, the Netherlands, and Portugal. In February, Jay&Joy landed in the UK market. But in January 2023, in France, a massive recall of Jay&Joy products was issued after several cases of listeria caused premature delivery in several women. A few months …
