Leading Chinese cultivated meat company Joes Future Food has raised 70 million RMB ($10.9 million) in its Series A funding round. Participants included Hillhouse Capital and Matrix Partners China.
Joes Future Food Reveals Cultivated Pork Belly & Pigskin Noodles
Chinese startup Joes Future Food has showcased what it claims is the country’s first ever cultivated pork belly at the New Technology Conference in Nanjing. Conference guests were served various dishes containing Joes’ pork belly and pigskin noodles, with feedback said to be very positive. Other cellular agriculture innovations, such as cultivated fat and serum-free growth media, were also revealed at the event. China’s attitude to cultivated meat Perceptions of cultivated meat are increasingly positive in China, with research suggesting that 90% of consumers are open to eating it. At the beginning of the year, the country’s five-year agricultural plan made reference to cultivated meat for the first time ever, saying that innovation should be boosted in the sector. This could potentially indicate that the …