JOOMA's Call Me Almond Milk, an almond concentrate to make the glass of milk pictures on top of a atble

© Jooma

Products & Launches

Jooma Introduces New Almond Milk Concentrate for the Chinese Market

Jooma, a Chinese subsidiary of Munich-based NOIX AG, is launching an almond milk concentrate called Call Me Almond Milk for the Chinese market. The company claims it is the first to offer this type of product.  NOIX is a plant-based food developer operating in China. The company was awarded the Good Food Award in 2021 and 2022 for its sustainable almond-based yogurt brand Jooma, becoming only the second foreign producer to receive this award after Oatly. Recently, Jooma continued its innovation in the plant-based food sector with a range of coconut based-yogurts. High-quality almond milk Call Me Almond Milk allows consumers to make high-quality almond milk for any occasion, including warm almond milk — an important option in China. “Our panel tests have confirmed the excellent taste,” …


Company News

NOIX Wins China’s Good Food Award For Jooma Almond Yogurt

The Chinese subsidiary of Munich-based NOIX AG has been awarded the Good Food Award by China’s Good Food Fund for its almond-based yogurt brand Jooma, which it produces at its state-of-the-art plant in Tianjin, China. As such, NOIX becomes the only foreign producer to receive this award other than Oatly. The company says that it was honored due to the exceptionally high product quality it achieves sustainably and without artificial additives, which in the opinion of the Good Food Fund makes it an exemplary product for China. To produce the yogurt, NOIX uses a unique proprietary technology, originally developed together with the Fraunhofer Institute for Process Engineering and Packaging in Freising, Germany, which it subsequently supplemented and refined. This technology allows NOIX to process and …