Arla JÖRĐ, a relaunch of Arla Food's 100% plant-based brand JÖRĐ, has debuted in Sweden this week, offering a range of oat-based products.

© Arla JÖRĐ

Products & Launches

World’s 5th Biggest Dairy Company Arla Foods Relaunches JÖRĐ Brand in Sweden

Arla JÖRĐ, a relaunch of Arla Food’s 100% plant-based brand JÖRĐ, has debuted in Sweden this week, offering a range of oat-based products. Arla JÖRD features the dairy giant’s logo, a new color scheme, and the products have a new enhanced recipe. According to The Grocer, the relaunch aims to homogenize the brand with other Arla products, including Arla Cravendale and Arla Lactofree. Best product mix The Swedish launch features six products, including fermented and flavored yogurts, oat drinks, and barista milk for making coffee and latte art. JÖRĐ’s range is made with Swedish oats. The new recipe is said be packed with proteins and enriched with essential nutrients such as fiber, vitamin D, and folic acid (B9). Additionally, all the products are lactose-free and …

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