JUMBO

Jumbo plant-based yogurts

© Jumbo
Milk- and Dairy Alternatives

Jumbo Launches Plant-Based Yogurts Made From Dutch-Grown Soy

Dutch supermarket chain Jumbo has launched a new range of plant-based yogurts made from soy grown in the Netherlands. The retailer claims to be the first in the country to introduce this type of product. The yogurts have been produced by the plant-based brand De Nieuwe Melkboer and are available in three varieties — Natural, Vanilla, and Forest Fruits. They are sold under Jumbo’s ’Direct van de Boerderij’ (Direct From the Farm) brand. The products have been developed with a process that uses the whole soybean, meaning they are rich in fiber as well as protein. This also allows for a more efficient use of raw materials. The partnership between Jumbo and De Nieuwe Melkboer was established through Plant Protein Forward, an initiative by Foodvalley, …

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Dutch retailerJumbo replaces gelatin with plant-based alternatives

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Retail & E-Commerce

Dutch Retailer Jumbo Swaps Gelatin in Pastries for Plant-Based Alternatives

Dutch retailer Jumbo has removed gelatin from all its fresh pastries, replacing the animal-derived ingredient with plant-based alternatives. The chain claims to be the first in the Netherlands to make the change. Modifying the recipes took 18 months, with solutions varying depending on the product. For example, the tompouce — a popular cream-filled iced pastry — now contains alginate and gellan gum instead of gelatin. While many of the pastries still contain dairy or eggs, the recipe changes will reportedly reduce the amount of gelatin used by Jumbo by 13,000 kilograms per year, as well as making the products suitable for vegetarians. The reformulated pastries have received very positive feedback on taste and quality after being tested by consumers, and are now available at all …

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Heura launches at Esselunga

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Retail & E-Commerce

Heura Launches at Leading Northern Italian Retailer Esselunga, Expands Presence in UK & Netherlands

Spanish plant-based meat brand Heura has announced that it is launching at Esselunga, a leading supermarket chain in Northern Italy. Heura products will be available at 173 Esselunga stores, expanding the brand’s Italian presence. The country is currently Heura’s third-largest market after Spain and France; total turnover reached €800,000 last year, and this figure is expected to double in 2024. Additionally, Heura has strengthened its partnerships with UK supermarket chain Waitrose and Dutch retailer Jumbo, gaining listings for its plant-based burger. The three new collaborations total 1,200 points of sale, and are part of Heura’s plan to establish strategic alliances with leading retail chains. In the past year alone, Heura has formed agreements with France’s Intermarché, Portugal’s Auchan, Italy’s Pam, and Belgium’s Colruyt. Heura’s turnover …

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Jumbo announces that customers can purchase its private-label plant-based meat at the same price as the animal product.

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Retail & E-Commerce

Jumbo Drops Plant-Based Meat Prices as Sweeping Trend for Price-Parity Continues in Europe

Dutch supermarket chain Jumbo announces that it has dropped the prices of its private-label plant-based meat range to match the price of similar animal products. According to the retailer, the high cost of meat alternatives is a common obstacle for consumers choosing sustainable products. This initiative is part of Jumbo’s bigger goal of making 60% of its protein products plant-based by 2030 to foster a transition to sustainable diets. However, Jumbo’s new pricing strategy follows a recent wave of similar initiatives in the European retail sector.  Lidl Germany was the first supermarket chain to equalize the prices of Vemondo’s meat alternatives and animal products this October. Since then, Kaufland, Aldi Süd, Penny, and BILLA have launched similar price initiatives to encourage the adoption of plant-based consumption. Anrico Maat, Retail Director of Jumbo, comments: …

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JUMBO supermarket produce

© JUMBO
Retail & E-Commerce

Dutch Supermarket Chain Jumbo Aims for 60% Plant-Based Proteins by 2030

Dutch supermarket chain Jumbo is intensifying its commitment to promoting a more plant-based diet, declaring that it has committed to a goal to ensure that 60% of its protein offerings are sourced from plants by 2030. Jumbo has been actively promoting plant-based eating for some time, launching its own house vegan brand, Lekker Veggie, in 2020. The supermarket continues to focus on expanding its range of plant-based products, introducing dozens of new products already this year, with plans for more in 2024. The decision to further emphasize a plant-based diet aligns with Jumbo’s previously declared climate objectives. The company aims to reduce CO2 emissions from its business operations by 85% compared to 2022 levels by 2030. Additionally, emissions in the supply chains must be reduced by 50%. …

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The Shrimpz Family

© Vegan Zeastar
Meat- and Fish Alternatives

Vegan Zeastar Launches “The Shrimpz Family” Range of Plant-Based Shrimp Products

Vegan Finest Foods of the Netherlands today announces a line of 100% plant-based shrimp entailing three new products under the Vegan Zeastar brand. The Shrimpz Family line will debut with Crispy Chili Shrimpz and Crispy Lemon Shrimpz flavours as well as regular Vegan Shrimpz. The products are based on soy and wheat as primary ingredients. Vegan Zeastar has enjoyed great success in its home market in the Netherlands as well as in the UK, where its vegan cod product launched in 2020, and in Spain where its Vegan Sashimi, No Tuna and No Salmon arrived in Madrid last March. The launch of The Shrimpz Family coincides with increasing awareness of the animal suffering that takes place in industrial shrimp farming, following the Dutch TV series …

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spanish quevana's cashew vegan aged cheeses

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Retail & E-Commerce

Quevana: Spanish Producer of Fermented Cashew Cheese Enjoys Dutch Retail Success

Quevana, previously Vegetaleso, is a young food startup based in Segovia, Spain, founded by Alejandro de Quevana in 2020. At 18, driven by his vegan diet and with no previous experience in the food sector, Quevana started making vegan cheese.  Only after a few years in business, Quevana’s vegan cashew cheese retails in 150 of the 600 Dutch Jumbo supermarket chain shops and at specialised shops in countries such as Qatar and Bahrain. Inspiration from Thailand In an interview, the young entrepreneur told EFE:agro that his inspiration came after visiting Thailand, where he tasted a dish that used nuts to replace cheese. He also noticed that most of the vegan cheeses in Thailand were for sale in other markets, including the Netherlands. Quevana started making …

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Vegan Gouda cheese

© Max&Bien
Retail & E-Commerce

Max&Bien’s Plant-Based Gouda Cheese Launches at Jumbo

Plant-based cheese maker, Max&Bien, announces its Gouda-style vegan cheese will be available at most Jumbo supermarkets and Jumbo Online from October 3rd.  Max&Bien is known in the Netherlands for its cheese wheels made with fermented rice. In 2020, the brand won the public’s prize at the Vegan Cheese Awards with a blue vein cheese, and its vegetable butter was proclaimed ‘Tastiest product of the year’ at the Kweker Food pitch. The company claims its cheeses are the first to share the same shelf space as famous imported animal cheeses. The supermarket chain Jumbo, which owns around 670 markets in the Netherlands and Belgium, has been expanding its vegetarian and vegan offer since 2017. Operating an own-brand of plant-based products, Lekker Veggie, Jumbo is always looking …

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Vegan Zeastar

©Vegan Zeastar
Food & Beverage

Plantbased Sushi Products from Vegan Zeastar Now Available in Netherlands Supermarket Chains

After being in the news in 2018 for offering the largest vegan selection in the Netherlands, Dutch supermarket chain Jumbo is the first to stock Vegan Zeastar sushi. The plantbased seafood products are known for their taste and texture; the brand claims its sashimi was considered ‘revolutionary’ by a Japanese sushi chef upon its release.

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