JUST Egg

© JUST Egg
Egg Alternatives

JUST Egg Introduces New Formula with Improved Flavor and Texture

JUST Egg has launched its newest formulation in the US, which the company claims is its most significant advancement in flavor, texture, and functionality since the product’s introduction in 2019. This latest version of JUST Egg features a cleaner flavor profile with an enhanced creamy and fluffy texture. The new formulation serves as a neutral base suitable for various dishes such as scrambles, omelets, quiches, and stratas. Additionally, the product’s functionality in baking applications—like breads, cookies, pancakes, muffins, and crepes—has been improved, providing better binding and aeration comparable to that of conventional eggs. Josh Tetrick, co-founder and CEO of JUST Egg, expressed confidence in the new product, stating, “This is, without a doubt, the best JUST Egg we’ve ever made. Since the day the idea …

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JUST Egg breakfast burritos

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Products & Launches

JUST Egg Debuts Frozen Plant-Based Breakfast Burritos in GIANT Stores

JUST Egg is rolling out a new line of plant-based breakfast burritos, available initially in select states before a broader US release scheduled for July 2024. The company announced that these burritos aim to redefine expectations for frozen breakfast convenience, calling them “frozen burritos that don’t suck.” The new breakfast items are hand-wrapped and hand-filled with 100% plant-based ingredients and fluffy JUST Egg. Each burrito contains over 10 grams of plant-based protein and is free from cholesterol, soy, and artificial flavors. The lineup includes two flavors: a spicy Southwest variant with rice, beans, poblano peppers, and chipotle sauce and a Skillet option with roasted potatoes, broccoli, mushrooms, and dill. Meeting the demand for convenience According to a report from Supermarket News, convenience is one of …

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Eat Just mayo

© Eat Just
Products & Launches

From Controversy to Comeback: Eat Just Relaunches JUST Mayo with Nationwide Whole Foods Rollout

Nearly four years after its discontinuation, Eat Just has made a significant announcement: the relaunch of JUST Mayo. The much-anticipated return of this product is set to begin this month, with a nationwide rollout scheduled throughout February, exclusively available at Whole Foods Markets. The relaunch also introduces an expanded flavor lineup, featuring Original, Chipotle Mayo, Ranch, and Chipotle Ranch. The announcement, made on JUST Egg’s social media feed earlier today, stated, “Sandwiches and salads of the world, rejoice: JUST Mayo and JUST Ranch are BACK.” The news of the relaunch follows a recent poll by JUST Egg, where a significant 87% of followers expressed interest in the product’s return. Originally developed in 2011 under the company name Hampton Creek, JUST Mayo first hit the shelves …

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UNLIMEAT and JUST Egg kimbap

© UNLIMEAT
Delivery Services

UNLIMEAT and JUST Egg Collaborate on ‘Rollicious’ Kimbap Delivery in South Korea

Korean alternative meat brand UNLIMEAT expands plant-based dining options in South Korea’s Gangnam and Seocho districts with the launch of its plant-based Kimbap delivery service ‘Rollicious.’  UNLIMEAT, known for creating nutritious plant-based products using by-products that are often discarded in the food production process, operates Asia’s largest plant-based meat-exclusive factory. Its commitment to reducing waste and repurposing ‘ugly agricultural products’ has led to the development of a range of vegan products with a Korean twist. The Rollicious menu offers a selection of seven ‘Protein Bomb Kimbap’ items. These Kimbap rolls incorporate UNLIMEAT’s range of products, including char-grilled galbi, tuna, and pulled pork, along with JUST Egg’s folded plant-based egg. They also include Gochujang, wasabi, and Cheongyang peppers to add a kick of spice. Collaboration with …

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JUST Egg Canada

©Eat Just
Investments & Finance

Eat Just Inc. Closes Investment Round, Securing Fresh Funds for JUST Egg & GOOD Meat Divisions

Eat Just, Inc. announces it has secured a new round of financing led by vegan investment fund VegInvest and Ahimsa Foundation, a nonprofit committed to supporting businesses striving to eliminate the use of animals in the food system. This injection of funds will enable Eat Just, Inc. to improve the profitability of its alternative protein products, following the revelation this March that the company was to lay off around 40 staff in its plant-based egg division JUST Egg, in order to reduce costs. Speaking to vegconomist this afternoon, CEO and co-founder Josh Tetrick explained that the funding will also be allocated to enhance the quality of products at both divisions of the company — alt egg leader JUST Egg and cell-cultivated chicken pioneer GOOD Meat …

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JUST Egg becomes popular at US colleges

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Egg Alternatives

JUST Egg Now Served at 45% More US Colleges Than a Year Ago

JUST Egg has reported a 45% growth in US college and university food service accounts over the past year, with over 40 new campus partners added since January 2023 alone. This takes the total number of higher education institutions offering the plant-based egg alternative to 120. College caterers are said to be using JUST Egg in a wide range of dishes, including sandwiches, flatbreads, wraps, grain bowls, salads, and baked goods. JUST Egg has also continued to expand throughout other US locations, with distribution up 14% since last year. The company’s food service business has seen particular success, growing 15% in Q1 of 2023 and 39% in Q2. Making plant-based the default The news comes as students and higher education establishments increasingly embrace plant-forward food. …

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JUST Egg X Unlimeat kimbab

JUST Egg X Unlimeat

Egg Alternatives

JUST Egg & UNLIMEAT to Co-Produce Innovative Vegan Egg Products for Asian Market

South Korea’s UNLIMEAT announces it is to introduce new plant-based egg products for the Asian market in collaboration with US alt egg leader JUST Egg. The two companies will together create co-branded innovations based on the JUST Egg folded egg format to include UNLIMEAT’s plant-based meat and cheese products. JUST Egg first entered the Korean market in summer 2021 as the country began to experience egg shortages, initially rolling out into leading bakery café franchises Paris Baguette and Paris Croissant. Eggs are ubiquitous in South Korean cuisine, as with Japanese, and are added to a majority of traditional Korean dishes. Vegan kimbap & breakfast sandwich coming to Korea One of the most popular foods in Korea which incorporates egg, is kimbap (also often anglicized as …

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Girl Eating Alpha Foods Sandwich

©Alpha Foods
Company News

Alpha Foods Renovating Portfolio by Partnering with JUST Egg and Reformulating Core Products

US plant-based brand Alpha Foods announces it is renovating its portfolio through an upcoming partnership with JUST Egg and the integration of new HME (High-Moisture Extrusion) technology.  According to Alpha Foods, its renovation is inspired by retail and consumer insights showing the plant-based category is in need of more convenient, accessible products that offer improved nutrition.  As part of the revamp, the brand will collaborate with plant-based egg specialist JUST Egg to create a healthier and more sustainable breakfast landscape, Alpha Foods states. The companies will work together this fall. Better taste and texture Alpha is also introducing HME technology to process its plant-based Chik’n Strips, which are said to cook, shred, and taste just like traditional chicken. HME uses a specialized cooking and stirring …

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Vegan Breakfast Bagel on United Airlines

©United Airlines
Tourism & Travel

United Airlines Now Offering a Vegan Breakfast Bagel Featuring JUST Egg

United Airlines has expanded its plant-based food options with a new Vegan Breakfast Bagel on US domestic flights. Featuring a JUST Egg patty, the bagel is available on flights exceeding 1,190 miles.  Warm meal option According to United Airlines, the Vegan Breakfast Bagel is made with JUST Egg, vegan cheese and a harissa spread served on a bagel. The item is featured in the airline’s “Bistro on Board” menu and according to JUST Egg parent company Eat Just, the bagel has already received very positive feedback from consumers. The item is the latest plant-based offering by United Airlines, which in 2022 announced plans to begin providing airline customers with more plant-based options.  Last year, the airline partnered with Impossible Foods to introduce Impossible Meatballs to …

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Just EGG on top of chicken egg carton

©JUST Egg
Facts & Figures

JUST Egg Reports 14% YOY Retail and Food Service Growth in US

Leading plant-based egg brand JUST Egg announces it has expanded its US retail and food service distribution by 14% since last year. Halfway into 2023, the company reports a “significant increase” of 1,000 new Walmart locations and 800 Kroger stores carrying JUST Egg products, as well as 1,500 food service locations.  Large retail growth Compared to 2022, JUST Egg’s plant-based eggs can be found in 14% more retail locations across the US, according to Nielsen data. These include Walmart, of which 1,000 new stores added JUST Egg’s pourable liquid scramble, while another 1,000 began stocking the popular JUST Egg Folded this year. In May, the company expanded JUST Egg Folded to 800 Kroger stores.  In addition to retail, JUST Egg has accelerated its reach in …

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Plant-Based Bahn Mi Salad

Photo by Ingrid Barrentine/Alaska Airlines
Tourism & Travel

Alaska Airlines Expands Vegan Meal Options with JUST Egg Frittata, Chili and More

Alaska Airlines, America’s fifth-largest air carrier, announces it is adding a larger variety of plant-based meal options to its First Class menus, including a JUST Egg Frittata, Tofu Wrap, and White Bean Chili, along with a new salad.  Available through pre-order, the new menu selections are available on all First Class meal service flights and include:  A Harissa and Chorizo Frittata made with JUST Egg Spicy Tofu Wrap White Bean Chili with Grilled Polenta Stand Bahn Mi Salad w/ Tofu In addition to the latest offerings, Alaska also introduced several other fully plant-based options last year: The “Soy Meets World” Salad and Healthy Resolutions Vegan Salad, both developed in partnership with Evergreen.  Beyond salad Across the world, more airlines are increasingly expanding vegan meal options …

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Vegan Brunch Burger

©Next Level Burger
Fast Food

Next Level Burger and JUST Egg Team Up to Celebrate “National Egg Month” with Plant-Based Brunch Burger

Starting May 1, plant-based burger chain Next Level Burger (NLB) announces it will debut The Brunch Burger featuring JUST Egg to help customers celebrate US National Egg Month in a more healthy and sustainable way.  While National Egg Month can be a time to recognize chicken eggs as a popular source of protein, NLB says, egg production can also be very harmful to the environment, with US egg farming using 93 million acres of land and 51 billion gallons of water each year.  In contrast, the plant-based JUST Egg, made from mung beans, uses 98% less water, 83% less land and creates 93% fewer CO2 emissions than chicken eggs. It also offers six grams of plant protein, with no cholesterol and less saturated fat than …

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Barnes & Noble Plant-Based Breakfast Sandwich

©Barnes & Noble
Food Service

Barnes & Noble and JUST Egg to Launch Vegan Breakfast Sandwich at All US Locations

JUST Egg announces that Barnes & Noble, the largest bookseller chain in the US, will introduce its first fully plant-based sandwich, the JUST Egg™ Breakfast Sandwich, all B&N Cafés beginning Monday, April 10. Launching during Earth Month, the sandwich will be available at more than 500 stores in all 50 states, marking JUST’s largest US foodservice partnership to date. Sold for a limited time, the JUST Egg Breakfast Sandwich features JUST Egg Folded, melted Violife smoked provolone and plant-based aioli on a soft ciabatta roll.  JUST Egg notes that while B&N Cafés have previously offered other plant-based menu items, the new sandwich offers a significant opportunity to reach new consumers who have never tried plant-based eggs while in the comfortable setting of a bookstore.  The …

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Canada JUST Egg

©Eat Just
Company News

Eat Just Cutting 18% of Employees to Help Plant-Based Egg Division Become Profitable

Eat Just Inc. says it is cutting about 18% of jobs in its plant-based egg division, reveals CEO Josh Tetrick, in order to help reduce costs and reach profitability. While the company reports demand for its plant-based eggs is strong and growing, Tetrick says the product portfolio is currently not profitable.  The cuts will eliminate about 40 jobs, but will not affect staffers at GOOD MEAT, the company’s cell-based meat division, reports Bloomberg. According to Tetrick, sales of its liquid and folded plant-based eggs continue to reach record levels, with the company increasing new household penetration by 11% in January.  Despite the products’ strong performance, Tetrick states that, collectively, its offerings are not profitable and the company must take initiatives to reduce costs. Beyond layoffs, …

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JUST Egg Bird Flu Ad

©JUST Egg
Marketing & Media

As Egg Prices Surge, JUST Egg Runs “Plants Don’t Get Flu” Ads Outside US Supermarkets

JUST Egg is taking a bold, direct message to consumers affected by staggering egg prices and egg shortages in the US. The company is now running digital ads proclaiming “Plants Don’t Get the Flu” outside supermarkets across the country, and printed the message onto a full-page ad in Sunday’s New York Times.  Engaging consumers Now appearing on over 800 Volta Charging stations, JUST’s digital ad is located just feet from the entrance of major supermarket chains such as Kroger’s. Displaying bottles of its best-selling liquid scramble, JUST Egg tells shoppers “Plants Don’t Get the Flu” and unlike chicken eggs, its tasty and sustainable products are fully in-stock.    On Sunday, the company ran the same message as a full-page ad in the New York Times. According …

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7-Eleven Impossible Breakfast Sandwich

©7-Eleven Canada
Products & Launches

7-Eleven Canada Debuts Plant-Based Breakfast Sandwich with Impossible Sausage and JUST Egg

JUST Egg announces 7-Eleven Canada is launching a new, 100% plant-based breakfast sandwich across its stores. The Plant-Based Breakfast Sandwich with Impossible Sausage is now available 24/7 at participating 7-Eleven locations nationwide. Made with Impossible Sausage, JUST Egg, and melted Violife Cheddar inside a toasted English muffin, the sandwich is described as an option for both “vegan lovers and flexitarians” that offers 18 grams of plant-based protein. It also offers a good source of iron and calcium, with zero cholesterol.  More healthy options The sandwich is 7-Eleven Canada’s latest plant protein offering – in 2022, the convenience chain partnered with Lightlife Foods to debut plant-based chicken tenders in more than 600 of its stores.  According to 7-Eleven, the oven-baked tenders were part of a commitment …

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Caribou JUST Egg Vegan Sandwich

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Gastronomy & Food Service

Caribou Coffee Adds JUST Egg Flatbread to Permanent Menu at Nearly 400 Locations

Just in time for Veganuary, US coffee chain Caribou Coffee announces its first plant-based breakfast sandwich, the JUST Egg Roasted Tomato & Pesto Flatbread, is now part of its permanent menu. The move comes after the item’s sales reportedly outperformed the chain’s vegetarian breakfast option by 45%. Now available at nearly 400 Caribou locations across the US, the Flatbread features a folded JUST Egg, roasted tomato, vegan pesto and Violife dairy-free Provolone cheese.  Caribous previously launched the sandwich, its first 100% plant-based breakfast offering, for a limited time in May 2022.  But the sandwich proved extremely popular, easily outselling the chain’s vegetarian, plant-based meat breakfast option. In addition, Caribou is rolling out a new Oat Milk Cold Foam, which the chain describes as a “cloud …

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Cheryl's Vegan Cookies

©JUST Egg/ Cheryl's Cookies
Food & Beverage

JUST Egg and Cheryl’s Cookies Partner for New Plant-Based Cookie Line

JUST Egg and Cheryl’s Cookies announce they are partnering on a new selection of 100% plant-based cookies. Available through Cheryl’s cookie delivery service, the new treats come in four varieties and are available to ship to the US and Canada in time for the holidays.  According to Cheryl’s, which is part of the 1-800-FLOWERS, Inc. family of brands, the cookie flavors include sugar, chocolate chip, marshmallow chocolate chunk and frosted cut-outs. The desserts come individually wrapped in assortments like the Vegan Cookie Sampler, Traditional Holiday Gift Tin, and Happy Birthday Box.  Cherly’s first released a line of vegan cookies in August 2022 – with the inclusion of JUST Egg, the company says anyone who enjoys them will not be able to tell they are plant-based.  …

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JUST Egg Starbucks Bites

©JUST Egg
Gastronomy & Food Service

Starbucks USA Trials New Plant-Based Menu With JUST Egg and Daring Chicken

Starbucks USA is now testing 18 new menu items at several stores, including six all-vegan savory and dessert options. The new selection includes sous vide bites made with JUST Egg and Daring plant chicken, reports VegNews. The limited-time menu is currently available at three Starbucks stores in the DC Metro area and includes: Plant-Based Chicken Sausage and Pepper Sous-Vide Bite (Daring jalapeño chicken sausage and JUST Egg) Plant-Based Smoky Poblano & Black Bean Sous-Vide Bite (JUST Egg base with black beans, lime zest, sweet corn, roasted poblano peppers, and smoky chipotle chili)  Plant-Based Chicken Sausage & Pepper Sandwich Mini (A sandwich version of its test chicken sausage bite) The chain is also testing several new sweets:  Golden Ginger Coconut Boba Bite (Inspired by Taiwanese boba …

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Vegan Chorizo Breakfast

© MingsBings
Products & Launches

MingsBings and JUST Egg Debut New Breakfast Pockets with Plant-Based Eggs and Cheese

In celebration of World Egg Day, Asian street food brand MingBings and JUST Egg are launching four new breakfast pockets featuring plant-based eggs and cheese. Developed by Iron Chef Ming Tsai, the breakfast bings – “bings” refer to a type of savory Chinese flatbread – represent the brand’s first entry in the breakfast category,  The new items are launching Friday, Oct. 14th on MingsBings.com and are available in four flavors:  Plant-Based Egg & Cheese: A  combination of JUST Egg, dairy-free cheddar and potato  Plant-Based Sausage, Egg & Cheese: A twist on an all-American breakfast, w/ sausage, JUST Egg, dairy-free cheddar and potato Plant-Based Chorizo, Egg & Cheese: A Southwestern breakfast w/ chorizo, JUST Egg, dairy-free cheddar, peppers, onions, black beans, corn and potato Plant-Based Veggie, …

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