Organisation / Brand: Just Egg

Canada JUST Egg

©Eat Just
Company News

Eat Just Cutting 18% of Employees to Help Plant-Based Egg Division Become Profitable

Eat Just Inc. says it is cutting about 18% of jobs in its plant-based egg division, reveals CEO Josh Tetrick, in order to help reduce costs and reach profitability. While the company reports demand for its plant-based eggs is strong and growing, Tetrick says the product portfolio is currently not profitable.  The cuts will eliminate about 40 jobs, but will not affect staffers at GOOD MEAT, the company’s cell-based meat division, reports Bloomberg. According to Tetrick, sales of its liquid and folded plant-based eggs continue to reach record levels, with the company increasing new household penetration by 11% in January.  Despite the products’ strong performance, Tetrick states that, collectively, its offerings are not profitable and the company must take initiatives to reduce costs. Beyond layoffs, …

more

Topics:
JUST Egg Bird Flu Ad

©JUST Egg
Marketing & Media

As Egg Prices Surge, JUST Egg Runs “Plants Don’t Get Flu” Ads Outside US Supermarkets

JUST Egg is taking a bold, direct message to consumers affected by staggering egg prices and egg shortages in the US. The company is now running digital ads proclaiming “Plants Don’t Get the Flu” outside supermarkets across the country, and printed the message onto a full-page ad in Sunday’s New York Times.  Engaging consumers Now appearing on over 800 Volta Charging stations, JUST’s digital ad is located just feet from the entrance of major supermarket chains such as Kroger’s. Displaying bottles of its best-selling liquid scramble, JUST Egg tells shoppers “Plants Don’t Get the Flu” and unlike chicken eggs, its tasty and sustainable products are fully in-stock.    On Sunday, the company ran the same message as a full-page ad in the New York Times. According …

more

Cheryl's Vegan Cookies

©JUST Egg/ Cheryl's Cookies
Food & Beverage

JUST Egg and Cheryl’s Cookies Partner for New Plant-Based Cookie Line

JUST Egg and Cheryl’s Cookies announce they are partnering on a new selection of 100% plant-based cookies. Available through Cheryl’s cookie delivery service, the new treats come in four varieties and are available to ship to the US and Canada in time for the holidays.  According to Cheryl’s, which is part of the 1-800-FLOWERS, Inc. family of brands, the cookie flavors include sugar, chocolate chip, marshmallow chocolate chunk and frosted cut-outs. The desserts come individually wrapped in assortments like the Vegan Cookie Sampler, Traditional Holiday Gift Tin, and Happy Birthday Box.  Cherly’s first released a line of vegan cookies in August 2022 – with the inclusion of JUST Egg, the company says anyone who enjoys them will not be able to tell they are plant-based.  …

more

Topics:
JUST Egg Starbucks Bites

©JUST Egg
Gastronomy & Food Service

Starbucks USA Trials New Plant-Based Menu With JUST Egg and Daring Chicken

Starbucks USA is now testing 18 new menu items at several stores, including six all-vegan savory and dessert options. The new selection includes sous vide bites made with JUST Egg and Daring plant chicken, reports VegNews. The limited-time menu is currently available at three Starbucks stores in the DC Metro area and includes: Plant-Based Chicken Sausage and Pepper Sous-Vide Bite (Daring jalapeño chicken sausage and JUST Egg) Plant-Based Smoky Poblano & Black Bean Sous-Vide Bite (JUST Egg base with black beans, lime zest, sweet corn, roasted poblano peppers, and smoky chipotle chili)  Plant-Based Chicken Sausage & Pepper Sandwich Mini (A sandwich version of its test chicken sausage bite) The chain is also testing several new sweets:  Golden Ginger Coconut Boba Bite (Inspired by Taiwanese boba …

more

Topics:
Vegan Chorizo Breakfast

© MingsBings
Products & Launches

MingsBings and JUST Egg Debut New Breakfast Pockets with Plant-Based Eggs and Cheese

In celebration of World Egg Day, Asian street food brand MingBings and JUST Egg are launching four new breakfast pockets featuring plant-based eggs and cheese. Developed by Iron Chef Ming Tsai, the breakfast bings – “bings” refer to a type of savory Chinese flatbread – represent the brand’s first entry in the breakfast category,  The new items are launching Friday, Oct. 14th on MingsBings.com and are available in four flavors:  Plant-Based Egg & Cheese: A  combination of JUST Egg, dairy-free cheddar and potato  Plant-Based Sausage, Egg & Cheese: A twist on an all-American breakfast, w/ sausage, JUST Egg, dairy-free cheddar and potato Plant-Based Chorizo, Egg & Cheese: A Southwestern breakfast w/ chorizo, JUST Egg, dairy-free cheddar, peppers, onions, black beans, corn and potato Plant-Based Veggie, …

more

© Eat JUST
Company News

JUST Egg’s Popular Liquid Egg Has Achieved Price Parity with Chicken Eggs

Food tech leader Eat JUST reveals its best-selling JUST Egg has achieved price parity with premium chicken eggs, reports Food Navigator-USA. According to company data, the price for a 12 oz bottle of liquid JUST Egg has dropped to $3.99, about the same as the average cost of a premium 12-count chicken egg product.  Data from the past three years shows the price gap between JUST Egg and its competitors has continued to narrow, especially as the cost of chicken eggs surged over the past year. Since 2021, average retail egg prices have climbed a staggering 51% as the industry battles historic inflation and a major avian flu outbreak. Comparatively, JUST Egg’s prices have remained stable as the brand consistently worked to reduce its prices …

more

Topics:
Just Egg Serena Williams Ad

©Eat Just
Marketing & Media

JUST Egg Launches New Ads Featuring Serena Williams and Jake Gyllenhaal

Food tech leader Eat Just announces a new JUST Eggs ad campaign featuring tennis superstar Serena Williams and actor Jake Gyllenhaal, who are both investors in the brand. The ads will air in major markets like Chicago, Los Angeles and New York City and are part of a larger campaign that will include billboards and extensive social media promotions.  Intended to poke fun at elite celebrity lifestyles, the ads are narrated by actor JB Smoove and show Williams and Gyllenhaal in different settings – Williams surrounded by experts who plan her day moment-by-moment and cook a perfect JUST Egg sandwich, while Gyllenhaal scrambles a pan of JUST Egg before resuming an exotic workout. The ads aim to show that everyone, famous or not, can enjoy …

more

Caribou Coffee Flatbread

©Caribou Coffee
Food Service

Caribou Coffee Partners with JUST Egg to Launch Its First Vegan Breakfast Sandwich

Caribou Coffee, an American coffeehouse chain, announces the debut of the JUST Egg Roasted Tomato & Pesto Flatbread, the brand’s first fully plant-based breakfast sandwich. Created as a partnership with plant-based egg brand JUST, the sandwich will be available starting Thursday, May 5 at Caribou Coffee stores across the US. With over 400 US locations, Caribou says it is now the largest coffeehouse chain to carry JUST Egg’s product.  As part of the All Day Breakfast Menu, the new item features a warm flatbread with roasted tomato, vegan pesto, folded JUST Egg and Violife dairy-free smoked Provolone cheese. Caribou says the flatbread offers clean, sustainable protein with savory flavors, and makes a perfect on-the-go option.  2nd plant-based sandwich launch With the launch, Caribou becomes the …

more

JUST Egg Canada

©Eat Just
Egg Alternatives

JUST Egg Approved By European Commission, Will Launch in Europe This Year

Eat Just, Inc. announces today that its mung bean protein — the key ingredient in global phenomenon JUST Egg — has received approval from the European Commission, paving the way for a European launch in Q4 of this year. JUST Egg is the fastest growing egg brand in the USA and also retails across Canada, Singapore, South Korea, South Africa, Hong Kong and China. In October of last year, the protein was initially passed by the European Food Safety Authority (EFSA) which determined mung bean protein to be safe under novel food requirements. CEO Josh Tetrick commented at the time: “Bringing JUST Egg to Europe, and to millions of consumers who are choosing a healthier, more sustainable approach to eating, will be one of the most important milestones …

more

Eat Just breaks ground Singapore

©Eat Just
Egg Alternatives

Eat Just to Open Largest Alt Protein Factory in Singapore 

Eat Just, the US alt protein innovator, has announced the start of construction on what it claims will be the largest plant-protein factory in Singapore. To be functional within two years, the new facility will house JUST Egg operations in the Asian alt protein epicenter of Singapore. The new Eat Just factory will produce thousands of tonnes of alt protein every year, strengthening Singapore’s food security – a key government initiative for the state’s government. The new facility is the result of a $120 million investment, with backers including Proterra Asia, and will primarily produce Eat Just’s mung bean-based egg products. California-based Eat Just has placed a heavy focus on its operations in Singapore, as it became the first nation to grant regulatory approval for …

more

Peet's Coffee Spring Menu

©Peet's Coffee
Gastronomy & Food Service

Peet’s Coffee is Launching New Plant-Based Drinks and Sandwiches

American coffee chain Peet’s Coffee announces a new Spring plant-based menu that will officially launch on March 9. Rather than offer a single vegan option, Peet says the new menu is a fully dedicated selection crafted with Beyond Meat, JUST Egg and Violife cheeses, plus several specialty drinks.  The new items include:  Plant-based Mediterranean Flatbread wrap – Crispy lavash bread with warm JUST Egg and Violife vegan smoked provolone cheese, wrapped with pesto, kale, tomatoes and bell peppers.  Everything Plant-Based Sandwich – The return of a fan favorite, now a permanent menu item. Seasoned Beyond Breakfast Sausage, folded JUST Egg, and melted vegan cheddar on a toasted bagel. Three made-to-order plant-based beverages, including the Hazelnut Oat Latte, Vanilla Almond Latte (available hot or iced) and …

more

IHOP Vegan Breakfast Sandwich

©IHOP
Products & Launches

IHOP Trials First Vegan Breakfast Sandwich “Plant-Based Cali” in NYC

American restaurant chain IHOP (International House of Pancakes) announces a test-release of its first vegan breakfast sandwich, the Plant-Based Cali.  Offered exclusively at one Flip’d by IHOP eatery in New York City’s Flatiron district, the sandwich may see a larger location rollout depending on customer demand. According to a release, the Plant-Based Cali features a Sweet Earth breakfast sausage patty and folded JUST Egg topped with roasted tomatoes, arugula and avocado, served on an all-vegan bun.  The IHOP culinary team reportedly spent two years developing the menu item, and worked closely with brands behind the ingredients to craft an appealing flavor profile, the company stated. A positive change The Plant-Based Cali debut marks a major milestone for the pancake house, which, in recent years, has …

more

Topics:
Cultivated Meat

Tom Rossmeissl, Director of Global Marketing of Eat JUST on Communicating with the Consumer About Cultivated Meat

Head of Global Marketing of Eat JUST, Inc., (Eat JUST and GOOD Meat), Tom Rossmeissl, joins Elysabeth Alfano on The Plantbased Business Hour to discuss branding in a flexitarian and increasingly competitive world. Specifically, they discuss, How Tom is working to keep JUST Eggs fresh with all the competition in the plant-based eggs space, How is Eat JUST inc. marketing across categories (chicken v. eggs) and across tech (plant-based v. cultivated), Tom’s thoughts on communicating plant-based eggs from mung bean and cultivated chicken from cells to the consumer, Tom’s considerations for competition in the general landscape, Sales post the 2020 Covid sales spike. Is this sustainable in plant-based? Predictions and new products/advancements. Here is a short clip and transcript from their conversation. Podcast is here. Display content from …

more

Eric Adams JUST Egg

New York City Mayor-Elect Eric Adams ©Lev Radin Photography
Products & Launches

Field Roast & JUST Egg Launch New Sandwich After NY Mayor Eric Adams Celebrates With JUST Egg Wrap

Alt egg pioneer JUST Egg announces a new partnership Field Roast for the Field Roast Classic Style Sausage, Egg & Cheese Plant-Based Breakfast Sandwich. The launch might be of interest to new NYC Mayor Eric Adams — as he recently enjoyed a JUST Egg breakfast wrap from a Plantega deli in Brooklyn following his election victory.  The first co-branded vegan breakfast sandwich will be available exclusively at Whole Foods Market locations across the US, followed by expanded national distribution at additional retailers in 2022. Over the last 12 months, Field Roast has introduced several new products and gained distribution at more than 5,500 retailers throughout North America, as well as developing its Chao Creamery dairy-free cheese products – which feature in the newly launched sandwich.  …

more

JUST Egg Canada

©Eat Just
Products & Launches

Pourable JUST Egg Rolls Out Across Canada Where 55% of Consumers Now Identify as Flexitarian

Following this week’s European regulatory approval of mung bean as a novel protein, enabling the launch of JUST Egg in Europe in mid-2022, Eat Just today announces that its popular liquid egg is launching across Canada, where according to Mintel, 55% of consumers identify as flexitarians and 62% of those plan on eating more plant-based products in the future. Interest in plant-based products is certainly on the rise in the world’s second-largest country, where both the folded egg product which was made available in Canada last summer and the liquid product are manufactured. Eat Just reports that Canada continues to be one of the most requested and strongest market launches for its products, and that after only a few weeks of launch, the folded egg …

more

load more