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©Kale United

Investments & Acquisitions

General Public is Invited to Participate in €4M Kale United Round

The Swedish holding company Kale United invites the general public to a €4M round to expand investment opportunities in sustainable plant-based businesses.  According to Kale United, the current invitation to acquire shares coincides with a 1.8 million euro investment from institutional investors. UK-based IP Group, dedicated to evolving great ideas into world-changing businesses, is among the larger investors in this round. The financial advisor Pepins will manage the public round, and retail investors are welcome to acquire new shares valued at €2.3M. The share price will be 24.9 euros with a minimum tradable lot of ten shares, announced Kale United. “Meat and dairy represent about one-third of the world’s climate challenges. That’s why we’re inspired by Kale United’s business and its ambition of lowering thresholds …


One Planet Pizza lifestyle shot

©One Planet Pizza

Company News

One Planet Pizza Launches in Sweden With Help of Kale United

One Planet Pizza‘s product range is now available in Sweden through a distribution agreement with Kale Foods, a subsidiary of well-known Swedish vegan VC firm Kale United, headed by Måns Ullerstam. The full portfolio of frozen pizzas is now available to Swedish consumers from online retailer Vembla in Stockholm and Malmö, as well as in food service for restaurants. “The Swedish market is demanding a vegan premium pizza and we are particularly pleased to have One Planet Pizza in our plant-based portfolio. We are currently in dialogue with a number of different grocery retailers in Sweden and hope for a nationwide launch soon”, says Anders Nilback, CEO of Kale Foods. Kale Food organised a teaser launch in collaboration with Swedish PR agency Redget Communications, with …


Kale Foods hires new CEO

Anders Nilback. © Nordicpic by Lars


Kale Foods Hires New CEO With 25 Years’ Experience in the Food Industry

Kale Foods hires new CEO Anders Nilback as it extends major investments in the Swedish food industry. Swedish plant-based company Kale Foods, a subsidiary of vegan investment company Kale United, has hired industry veteran Anders Nilback as its new CEO. Previously, Nilback was CEO at bread brand Brödverket. He has also worked in a range of other notable positions, including marketing and export manager at Fria Bröd and oat product consultant for Lantmännen Swedish Oats. “Anders is an ideal recruitment for Kale Foods since he has a diverse knowledge of the industry, with a holistic approach. We welcome him as a strong addition to the family,” said Måns Ullerstam, founder and CEO of Kale United. Meeting growing demand Nilback will help Kale Foods to expand …




Investments & Finance

Plant-Based Industry to Flourish in Benelux With Support From Veg Capital & Kale United

UK’s Veg Capital and Sweden’s Kale United, two game-changers in the world of vegan and ethical investment, have invested in Brandplant, a Netherlands distributor of plant-based products, signalling the acceleration of vegan product availability in the Netherlands, Belgium and Luxembourg. The partnership between these three ethically aligned companies with an impressive combined international vegan network has huge potential for the growth of plant-based business in the three markets. The funds will be utilised to accelerate the growth of current Brandplant brands, in addition to portfolio brands of Veg Capital and Kale United, who in return will support Brandplant’s own brands in the UK and Scandinavia. “It really is a win-win situation,” states Veg Capital’s Managing Director Matthew Glover, who also co-founded Veganuary and VFC, “as …


Interview with VBites CEO Heather Mills and Kale United CEO Måns Ullerstam

Heather Mills & Måns Ullerstam – Giants of Vegan Investment Speak of Collaboration

VBites CEO Heather Mills and Kale United CEO Måns Ullerstam
VBites CEO Heather Mills and Kale United CEO Måns Ullerstam

Heather Mills and Måns Ullerstam are two prolific investors in the world of vegan business. Ms Mills operates meat and dairy alternative producer VBites, and her lengthy list of achievements in the field includes constant and steady expansion in the UK, the acquisition of a Procter and Gamble factory to create a “plant-based silicone valley”, and collaborations with One Planet Pizza and Goodfellas Pizza in advancing the development of vegan cheeses.


Kale Invest

©Kale United

Company News

Kale United launches EUR 1 Million Funding Round

Plant-based company Kale United AB (Kale United) today announces the launch of its second funding round; raising EUR 1 million in capital to invest in or acquire new brands that are supporting global change. Kale United is harnessing its international reach to help global companies to enter Scandinavia and to support Scandinavian companies as they grow globally.


Geri Mileva

Guest writer Geri Mileva

Market & Trends

Here’s Why You Should Invest in the Vegan Market in 2019

Guest post from freelancer writer Gergana Mileva.
Veganism’s surging popularity is now a global phenomenon. Big chains such as Marks & Spencer, Pret a Manger, and Pizza Hut are introducing a wide range of vegan options to their loyal patrons. Others are taking the plunge into veganism. Guinness, for example, decided to stop using fish bladders in their brewing process, after two and a half centuries of carrying out this practice.