KVD Vegan Beauty, the award-winning vegan cosmetics brand, is expanding its distribution with Ulta Beauty, the largest beauty retailer in the U.S. Kat Von D launched the brand with Kendo in 2008 but earlier this year announced that she was departing to focus on other projects. Kendo has since rebranded the range to KVD Vegan Beauty.
After a 12 year partnership, founder Kat Von D has announced that she has made a full departure from her make-up brand KVD Beauty to focus on other artistic endeavours, namely her vegan shoe line and upcoming album. Effective immediately, this makes KENDO the sole owner and force behind the beauty line.
According to sentientmedia.org, tattoo artist and TV personality, Kat Von D has partnered with vegan shoe designer Rebecca Mink to launch Von D Shoes. The vegan brand is made using plant-based leather created from compressed apples. The vegan leather is highly durable while also being biodegradable.
“We hope to start a movement.” These are the words of Linda Bishop, the founder of “Koneko Studio”, a vegan tattoo studio in Dallas. By not using animal products, she wants to inspire other tattoo artists, with a focus on the ink used for the tattoos. Whilst some inks are vegan-friendly, there are ink brands that use animal products and test on animals. Ointments and other objects used in tattooing are not always animal-free. Bishop’s studio, which also includes microblading and piercing specialists, ensures that only vegan and animal-free products are used in order to simplify the process for interested parties.