Kaufland Adds Vegan Parmesan & Salmon to Lineup, Expands Range to Over 100 Items
German hypermarket chain Kaufland announces an expansion of its brand K-Take it Veggie to offer approximately 20% more items, now reaching over 100 vegan products. The new SKUs include Parmesan cheese, salmon, and cheese sticks, adding new consumer options to support plant-based nutrition. According to Kaufland, one in five Germans is interested in a vegan diet, and more than 1.5 million people in Germany are already living a vegan lifestyle. The trend is rising, and the Federal Minister of Food and Agriculture, Cem Özdemir, is even trying to address the country’s all-time low meat consumption by suggesting new market opportunities. “With K-Take it Veggie, we want to offer our customers plant-based products that are suitable for every taste and every day, and also inspire them to …
