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WK Kellogg Co Eat Your Mouth Off vegan cereal

© WK Kellogg Co
Products & Launches

WK Kellogg Co. Unveils First 100% Plant-Based Cereal After Split From Kellogg’s

Today, WK Kellogg Co. launched its first new cereal since its independent formation after a split from Kellogg’s in October of last year. The 100% plant-based cereal line, “Eat Your Mouth Off,” will be available at retailers across the United States starting this month. WK Kellogg Co’s brand portfolio includes the full range of cereals that Kellogg’s is known for, including Froot Loops, Frosted Flakes, Rice Krispies, Corn Flakes, and more. Notably, many of Kellogg’s popular cereals include vitamin D sourced from lanolin, a derivative of sheep’s wool. Despite thousands of signatures on a petition urging the company to switch to plant-based vitamins, Kellogg’s has not completely phased out lanolin. However, the introduction of Eat Your Mouth Off aligns with WK Kellogg Co’s strategy to …

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©MorningStar Farms
Products & Launches

MorningStar Farms’ New Incogmeato Chick’n Patties Include First-Ever Vegan Eggo Waffles

Kellogg’s-owned MorningStar Farms announces it is rolling out two new plant-based chicken products throughout the rest of 2022. One of the products will feature the first vegan waffle ever created by Kellogg’s iconic breakfast brand Eggo. New entrees Sold through MorningStar’s Incogmeato line, the new chicken additions feature the Plant-Based Hot and Spicy Crispy Chik’n Filet, plus the Chik’n and Eggo Liege Style Waffle Sandwich. According to the brand, the Hot Crispy Chik’n offers a juicy inside with a crispy, crunchy exterior. The item is available in packages of four filets, with each filet containing 29% less fat than conventional chicken filets (12 g total fat per serving vs. 8 g), and 17 g of plant protein. The Chik’n and Eggo Liege Style Waffle Sandwich is …

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Morningstar Farms

©Morningstar Farms
Company News

Kellogg to Split into 3 Separate Companies for Snacks, Cereals & Plant-Based Food

Kellogg Company has announced a plan to separate its North American cereal, snacks, and plant-based foods businesses. The new Plant Co. division, with about $340 million in net sales, will be anchored by the MorningStar Farms brand and will focus its resources and investments on strong category prospects in the sector.  The plan to separate into three new independent public companies via tax-free spin-offs means that each is better positioned to unlock its full standalone potential, according to Kellogg. The company claims the new Plant Co. will look to invest further in North American penetration and future international expansion. Kellogg claims Plant Co. will be a profitable, pure-play, plant-based foods company offering a full portfolio across multiple product segments.  Plant Co. – which is a …

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Morningstar Farms breakfast sandwich

© Morningstar Farms
Company News

Kellogg’s Claims MorningStar Farms Products Will Be Made With “Sustainable” Soy and 100% Renewable Energy

Kellogg’s has announced plans to improve the sustainability of its MorningStar Farms products over the course of 2022, stating its meat alternatives will be made with 100% renewable energy by the end of the year. Kellogg’s has also partnered with Benson Hill to source a new soy-based ingredient which it claims will make MorningStar Farms products more sustainable. The company says the new measures are part of its Better Days commitment, which aims to address wellbeing, hunger relief, and climate resiliency. Kellogg’s and plant-based: a mixed track record Kellogg’s has a mixed track record when it comes to plant-based products. While the company has launched some vegan-friendly cereals, many others contain animal-derived vitamins and even beef gelatin. However, the company has been expanding its IncogMeato …

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W.K. Kellogg by Kids-Blueberry, Apple, Beetroot
Products & Launches

Kellogg’s Develops Vegan Breakfast Cereals for Kids, While its Classic Cereals Still not Vegan Friendly Despite Petitioning

Kellogg’s announced yesterday that its first plant-based children’s cereal range, which belongs to the W.K. Kellogg portfolio, is now available in Swiss retail outlets, following the company’s first launch of the vegan breakfast cereals into major UK retail chains earlier this year.

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Sara Young Morningstar Farms

Sara Young© Morningstar Farms
Interviews

Morningstar Farms: “By Giving People Our Most Meat-Like Experience to Date, We’re Poised to Draw New People Into the Category”

MorningStar Farms, a subsidiary of Kellogg’s, announced last year that its full range would eventually omit the use of egg whites and become fully vegan friendly. In September last year it announced the launch of a plantbased meat line called Incogmeato, offering burger patties and chicken nuggets and tenders, with vegan sausages to follow.

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Pizza Hut Incogmeato

©Pizza Hut
Food & Beverage

Pizza Hut Trialling Garden Specialty with Incogmeato Italian Sausage

Pizza Hut has announced it is introducing a limited-time test of a plant-based pizza: the new Garden Specialty Pizza topped with Incogmeato Italian sausage which is made by Kellogg’s Morningstar Farms. The pizza comes served in a new round compostable pizza box, with the trial of both innovations will take place exclusively at one Pizza Hut location in Phoenix, Arizona.

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MorningStar Farms Incogmeato Line Up

©MorningStar Farms

Food & Beverage

Kellogg’s Introduces Plant-Based “Incogmeato” Line to MorningStar Farms Portfolio

MorningStar Farms, a subsidiary of Kellogg’s, announced today that it will introduce a new addition to its plant-based portfolio, with the entry of Incogmeato. This new next-gen product line includes the company’s first ready-to-cook plant-based burger to be sold in the refrigerated meat case and frozen, plus plant-based Chik’n tenders and nuggets.

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© KELLOGG NA CO.
Company News

Is Kellogg’s Vegan Brand MorningStar Farms Primed to Go Public?

MorningStar Farms, a division of the global food giant Kellogg Company, recently announced that it would convert its entire product line to 100% vegan by 2021. More than 50 percent of its portfolio, which includes burgers, sausages, and nuggets, has already transitioned with almost 65% of its products slated to be all-vegan by the end of 2019. MorningStar Farm’s corn dogs are the latest recipe to be added to the vegan-friendly list.

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