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Products & Launches

MorningStar Farms’ New Incogmeato Chick’n Patties Include First-Ever Vegan Eggo Waffles

October 12, 2022October 4, 2022

Kellogg’s-owned MorningStar Farms announces it is rolling out two new plant-based chicken products throughout the rest of 2022. One of the products will feature the first vegan waffle ever created by Kellogg’s iconic breakfast brand Eggo. New entrees Sold through MorningStar’s Incogmeato line, the new chicken additions feature the Plant-Based Hot and Spicy Crispy Chik’n Filet, plus the Chik’n and Eggo Liege Style Waffle Sandwich. According to the brand, the Hot Crispy Chik’n offers a juicy inside with a crispy, crunchy exterior. The item is available in packages of four filets, with each filet containing 29% less fat than conventional chicken filets (12 g total fat per serving vs. 8 g), and 17 g of plant protein. The Chik’n and Eggo Liege Style Waffle Sandwich is …

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Morningstar Farms

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Kellogg to Split into 3 Separate Companies for Snacks, Cereals & Plant-Based Food

June 21, 2022

Kellogg Company has announced a plan to separate its North American cereal, snacks, and plant-based foods businesses. The new Plant Co. division, with about $340 million in net sales, will be anchored by the MorningStar Farms brand and will focus its resources and investments on strong category prospects in the sector. The plan to separate into three new independent public companies via tax-free spin-offs means that each is better positioned to unlock its full standalone potential, according to Kellogg. The company claims the new Plant Co. will look to invest further in North American penetration and future international expansion. Kellogg claims Plant Co. will be a profitable, pure-play, plant-based foods company offering a full portfolio across multiple product segments. Plant Co. – which is a …

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Morningstar Farms breakfast sandwich

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Kellogg’s Claims MorningStar Farms Products Will Be Made With “Sustainable” Soy and 100% Renewable Energy

April 5, 2022

Kellogg’s has announced plans to improve the sustainability of its MorningStar Farms products over the course of 2022, stating its meat alternatives will be made with 100% renewable energy by the end of the year. Kellogg’s has also partnered with Benson Hill to source a new soy-based ingredient which it claims will make MorningStar Farms products more sustainable. The company says the new measures are part of its Better Days commitment, which aims to address wellbeing, hunger relief, and climate resiliency. Kellogg’s and plant-based: a mixed track record Kellogg’s has a mixed track record when it comes to plant-based products. While the company has launched some vegan-friendly cereals, many others contain animal-derived vitamins and even beef gelatin. However, the company has been expanding its IncogMeato …

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chicken bouillon Lallemand

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Revolutionizing Plant-Based Eating: A New Sensory Experience with Savor-Lyfe® CI

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Products & Launches

Dunkin’ Adds Plant-Based Patty to Breakfast Sandwich Nationwide

January 12, 2021

Dunkin’ continues to increase its on-the-go vegan options, adding a plant-based protein patty to its menu, working with Kellogg’s owned MorningStar Farms to launch the new Southwest Veggie Power Breakfast Sandwich.

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Future Food-Tech Announces Innovation Challenge 2021 with Kellogg Company and Unilever

September 28, 2022December 15, 2020

Future Food-Tech has announced an Innovation Challenge in partnership with Kellogg Company and Unilever to unlock new talent within the industry and enable opportunities for collaboration. Applications are now open until 5th February.

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Products & Launches

Kellogg’s Develops Vegan Breakfast Cereals for Kids, While its Classic Cereals Still not Vegan Friendly Despite Petitioning

September 15, 2020

Kellogg’s announced yesterday that its first plant-based children’s cereal range, which belongs to the W.K. Kellogg portfolio, is now available in Swiss retail outlets, following the company’s first launch of the vegan breakfast cereals into major UK retail chains earlier this year.

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sources of vitamin D

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Food & Beverage

Kellogg’s Invests $43M to Expand Morningstar Farms Plant-Based Factory

August 20, 2020

Industry giant Kellogg’s has announced it will invest $43 million to expand a manufacturing plant in Zanesville, Ohio, which is dedicated to the company’s plant-based Morningstar Farms range. By making the investment, the company is reacting to the growing market potential for plant-based products in the US, as 54% of Americans are trying to eat less animal protein.

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MorningStar Farms Incogmeato Line Up

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Food & Beverage

In Response to More Consumers Cooking at Home, Morningstar Farms Expands it Plant-Based Products into Australia

June 4, 2020

As reported by insideFMCG, Morningstar Farms has launched its plant-based products in Australia as Australian consumers continue to spend more time cooking at home and are choosing to reduce their meat consumption two or three times a week.

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Product Launch Delays Including Kellogg’s & Arla Due to COVID Pandemic

May 4, 2020

The pandemic continues to cause instability and serious concern for the global food industry. Thanks to the enormous efforts in the food retail sector and the chains that supply it, consumers can still obtain supplies, but what about new products that were scheduled to be released at this time?

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Morningstar Farms: “By Giving People Our Most Meat-Like Experience to Date, We’re Poised to Draw New People Into the Category”

April 4, 2020April 2, 2020

MorningStar Farms, a subsidiary of Kellogg’s, announced last year that its full range would eventually omit the use of egg whites and become fully vegan friendly. In September last year it announced the launch of a plantbased meat line called Incogmeato, offering burger patties and chicken nuggets and tenders, with vegan sausages to follow.

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MorningStar Farms Incogmeato Line Up

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Food & Beverage

Kellogg’s Plant-Based Brand Incogmeato to Introduce Vegan Pork

February 14, 2020

Kellogg’s plant-based brand, Incogmeato, will introduce vegan Italian sausage and bratwurst in June. Like its plant-based burgers, the new meatless pork products will be sold in the fresh meat department.

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Thousands Urge Kellogg’s to Increase Range of Vegan Cereals

September 11, 2023December 16, 2019

Over 2,000 people have signed a petition calling on Kellogg’s to change the vitamin D source in their cereals to a vegan version. The petition is a joint campaign by Animal Aid – one of the UK’s largest and longest established animal rights organisations – and vegan social media blog Herbivore Club.

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Pizza Hut Incogmeato

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Food & Beverage

Pizza Hut Trialling Garden Specialty with Incogmeato Italian Sausage

October 29, 2019October 24, 2019

Pizza Hut has announced it is introducing a limited-time test of a plant-based pizza: the new Garden Specialty Pizza topped with Incogmeato Italian sausage which is made by Kellogg’s Morningstar Farms. The pizza comes served in a new round compostable pizza box, with the trial of both innovations will take place exclusively at one Pizza Hut location in Phoenix, Arizona.

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Food & Beverage

Recent Partnership with Kellogg’s Could Mean Vegan Meat on Pizza Hut’s Menu

September 18, 2019

As published on CNBC.com, a recent partnership between Pizza Hut and Kellogg’s to launch the non-vegan Stuffed Cheez-it Pizza this week could lead to the addition of Kellogg’s new Morningstar Farms vegan brand, Incogmeato, to Pizza Hut’s menu. According to Pizza Hut’s Chief Brand Officer, Marianne Radley, the companies are brainstorming new ideas for 2020.

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MorningStar Farms Incogmeato Line Up

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Food & Beverage

Kellogg’s Introduces Plant-Based “Incogmeato” Line to MorningStar Farms Portfolio

September 6, 2019September 6, 2019

MorningStar Farms, a subsidiary of Kellogg’s, announced today that it will introduce a new addition to its plant-based portfolio, with the entry of Incogmeato. This new next-gen product line includes the company’s first ready-to-cook plant-based burger to be sold in the refrigerated meat case and frozen, plus plant-based Chik’n tenders and nuggets.

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Marketing & Media

Kellogg’s MorningStar Farms Brand Launches “Lose Your Veginity” Campaign With Bachelor Star Colton Underwood

August 26, 2019August 22, 2019

MorningStar Farms, the Kellogg’s line of vegan products, has partnered with Colton Underwood, popular Bachelor star and health enthusiast, to help America lose its “veginity.”

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Is Kellogg’s Vegan Brand MorningStar Farms Primed to Go Public?

August 15, 2019July 8, 2019

MorningStar Farms, a division of the global food giant Kellogg Company, recently announced that it would convert its entire product line to 100% vegan by 2021. More than 50 percent of its portfolio, which includes burgers, sausages, and nuggets, has already transitioned with almost 65% of its products slated to be all-vegan by the end of 2019. MorningStar Farm’s corn dogs are the latest recipe to be added to the vegan-friendly list.

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Food & Beverage

Several Kellogg’s Products Contain Beef Gelatin

August 15, 2019June 17, 2019

Headquartered in Battle Creek, Michigan, Kellogg Company is the leading American producer of cereals and convenience snack foods. Director of the Battle Creek Sanitarium from 1876 to 1943, Dr. John Harvey Kellogg, was a staunch vegetarian and proponent of “biologic living” which is known today as preventative medicine.

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Kuli Kuli

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Kuli Kuli Closes $5M Series B Funding to Make Moringa a Household Ingredient

March 14, 2019March 13, 2019

Kuli Kuli, a mission-driven company trading and selling the superfood moringa, announced on March 1 that it has closed its $5M Series B round of obtaining financing to help launch a new moringa ‘super-food’ ingredient business.

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Morningstar Farms Cheezeburger

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Kellogg’s Morningstar Line Goes Vegan

March 13, 2019March 6, 2019

MorningStar Farms® ,a subsidiary of the Kellogg Company, which produces meat-free burgers and other chilled goods, has announced its commitment remove all egg whites from their currently vegetarian products, in order to convert the entire portfolio to 100% plant-based by 2021. MorningStar states that this conversion, including products available to 25,000 restaurants, schools, colleges and universities, and hospitals, will reduce the use of over 300 million egg whites annually.

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