KVD caused a stir in the industry back in 2008 with its unconventional approach to beauty, at a time when people with tattoos were not considered part of the mainstream. Founded by tattoo artist and TV personality Katherine Von Drachenberg, AKA Kat Von D, who sold the brand to Kendo, the cruelty-free cosmetics producer now unveils an updated brand image as it continues as KVD Beauty.
Organisation / Brand: KENDO
Kat Von D sells Ownership of KVD Vegan Beauty to Focus on Vegan Shoe Brand Von D Shoes
After a 12 year partnership, founder Kat Von D has announced that she has made a full departure from her make-up brand KVD Beauty to focus on other artistic endeavours, namely her vegan shoe line and upcoming album. Effective immediately, this makes KENDO the sole owner and force behind the beauty line.