KVD Beauty

© Kendo Holdings Inc


KVD Beauty Gets Image Refresh, Hires Tattoo Scene ‘It Girl’ as Global Director of Tattoo Artistry

KVD caused a stir in the industry back in 2008 with its unconventional approach to beauty, at a time when people with tattoos were not considered part of the mainstream. Founded by tattoo artist and TV personality Katherine Von Drachenberg, AKA Kat Von D, who sold the brand to Kendo, the cruelty-free cosmetics producer now unveils an updated brand image as it continues as KVD Beauty.