Kerry, the world’s largest taste and nutrition company, has surveyed 3,700 people across ten Asia-Pacific countries to gauge their opinions on plant-based meats.
Op Ed: Neil McCluskey, Textured Plant Proteins Global Director at Kerry, Explains the Consumer Trends Driving Innovation in Alt Protein
Neil McCluskey, Textured Plant Proteins Global Product Director at Kerry, here outlines key consumer trends driving innovation in alternative proteins, including the demand for healthier, sustainable, and clean-label products. While traditional proteins like soy, pea, and wheat still prevail, there is a shift toward more sustainable and performance-oriented sources, explains McCluskey, noting that the US market faces particular challenges due to a significant price premium on plant-based options. From his point of view, the industry is undergoing consolidation, with successful products focusing on taste, texture, and repeat purchases, while new protein sources like mycoprotein are coming to prominence. Exploring New Protein Sources to Meet Consumer Demands By Neil McCluskey, Kerry / Oojah BV Consumer trends driving innovation in alternative proteins include rising demand for healthier, …