LKC KindHeroes

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Marketing & Media

LIVEKINDLY Collective Collaborates With Dutch Cartoonist Toon van Driel to Influence Children’s Perceptions of Food

The LIVEKINDLY Collective has collaborated with Dutch cartoonist Toon van Driel to raise awareness of animal welfare in a series of short animated films called Kind Heroes, with the idea of influencing younger generations and their perceptions of food. “Our hope is to open people’s eyes to the consequences of what they eat. How come the animals visited at petting zoos continue to end up on their family tables?” The cartoon series follows a group of ten animals including Ernie, a pig from New York who comes up with clever but desperate ways to avoid turning into pork, and Rock Chick, an adventurous baby chicken dreaming of escaping to becoming a rock star, who use their magic powers to save themselves and their animal friends …