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©SOMOS

Products & Launches

Former KIND Snacks Execs Launch SOMOS Mexican Meal Kits

In another seemingly “accidentally vegan” Mexican product launch following yesterday’s US rollout of Chocke-Obleas, new brand SOMOS launches DTC meal kits today saying: ” fluorescent molded hard-shell yellow corn tortillas… don’t actually exist in Mexico”. SOMOS is produced entirely in Mexico and the brand says it sources the majority of its ingredients from local Mexican family farms. The products are not specifically marketed as vegan but the FAQ page confirms that the products are 100% vegan friendly. Co-founded by former KIND Snacks executives Daniel Lubetzky, Miguel Leal and Rodrigo Zuloaga, the freshly launched DTC kits supply consumers with the core ingredients necessary to make meals such as tacos, tostadas, nachos, or chilaquiles. The product range includes shelf-stable, slow-cooked rices, beans, “Unusually Thick & Crunchy” tortilla …

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Cherry Cashew KIND frozen

©KIND

Products & Launches

Healthy Ice Cream is Now a Thing as KIND Launches New Plant-Based KIND FROZEN Pints

KIND Healthy Snacks (KIND), known for its snack bars and subscription boxes, continues its expansion into the plant-based, frozen treat aisle with the announcement of its latest offering: KIND FROZEN™ Pints, furthering its intention to become the foremost global leader in healthy snacking. “We tried to think differently about what we would want in a frozen treat” KIND’s recently entered the frozen treat category with its KIND FROZEN™ Treat Bars, as one of six new categories for KIND within the past 12 months. Available at most US retailers, KIND’s Frozen Pints come in Dark Chocolate Almond Sea Salt, Dark Chocolate Peanut Butter, Cherry Cashew, Coffee Hazelnut, Caramel Almond Sea Salt, Strawberry, and Pistachio flavors. “At KIND, we’re always striving to challenge conventional wisdom and eliminate …

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