Kinjabang Noodles: How a Vegan Ramen Brand Became a Retail Success, Selling Out on Amazon
KinjaBang Noodles of Los Angeles states that, since its rather unconventional launch (see below), it has seen rapid growth, selling out on Amazon within hours and reaching the #1 spot in its category, and is now available at 10+ major chain retailers with a retail footprint of 1,500+ locations across the USA. Kinjaz, a “world-renowned” dance crew, choreographers for Justin Bieber and K-Pop Superstars and famous for NBC’s World of Dance and MTV’s America’s Best Dance Crew, launched the ramen brand in a remarkable pivot during lockdown, when Covid forced the group to close down all their dance studios and cancel all tours. Partnering with Jaback Group, a leading business development conglomerate in the CPG space, the group created KinjaBang Noodles, and leveraging a social …
