The Flexitarian Project is Born, the Largest Collaborative Plant-Based Project Between Startups & Spanish Food Companies
The largest Spanish collaborative project between startups and large food companies has taken its first steps at the Open Innovation & Investment Day, the event that marks the closing of the initial phase of work of KM ZERO Venturing, the first Spanish open innovation program for startups in foodtech. Under the name of The Flexitarian Project, this pioneering initiative has been confirmed by its promoters, the companies Familia Martínez, CAPSA VIDA and Helados Estiu together with the startups Väcka, Wevo, Grin Grin Foods, Gimme Sabor, and Quevana, with the aim of bringing healthy, sustainable and accessible plant-based products to the market for the consumer, in addition to promoting the visibility of plant-based foods. The potential of collaborations to change the food industry Along with this …