The global plant-based protein supplement market size was estimated at $4.1Bn in 2017 and is expected to reach $7.7Bn by 2025, according to Helio. Koia joined this market in 2016 when its drinks hit Whole Foods and immediately drove $25,000 in weekly sales, becoming the most profitable protein product during the period.
Vegan Basketball Icon Chris Paul Invests in Koia Plant-Based Protein Shakes
Following his recent investment in Misha’s Kind Foods, 11-time NBA All-Star Chris Paul has now invested in Koia, leaders in 100% plant-based nutrition shakes. The Phoenix Suns basketballer and Beyond Meat ambassador continues to grow his plant-based investment portfolio. The investment also furthers Paul’s goal of improving access to healthy foods for disadvantaged communities as well as promoting the benefits of a plant-based lifestyle. Paul has been vegan since 2019 and has experienced substantial improvement to his overall health, performance, and recovery both on and off the court. He is also the founder of The Social Change Fund which counts Beyond Meat as an investor. Koia produces 100% plant-based, low sugar, health-focused drinks, including protein shakes and smoothies. As part of the new partnership, Paul …