Kraft Heinz

Philadelphia Plant-Based Rolls Out Across USA After Trial Saw Repeat Purchases X2 Category Average

July 25, 2023July 25, 2023

Last December, Kraft Heinz‘s brand Philadelphia launched a plant-based version of its iconic cream cheese —- Philadelphia Plant-Based Original — for the first time at select retailers in the US Southeast. Today, Philadelphia Cream Cheese announces the nationwide rollout of its plant-based spread in Original and two new flavors: Strawberry and Chive & Onion. The new expansion responds to the successful performance of the Philadelphia Plant-Based Original in the regional Southeast test market: with repeat purchases almost double the category average and 70% of purchasers saying the product exceeded their expectations. Furthermore, Philadelphia Plant-Based Original ranked as the fourth top-performing plant-based cream cheese in the Southeast and sixth in the nation despite being available in one region, says the brand. “To be the first mainstream cream cheese …

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Food & Beverage

The Kraft Heinz Not Company Reveals Plans to Enter Multiple Categories and Expand Globally

March 21, 2023March 15, 2023

The Kraft Heinz Not Company, a joint venture between CPG leader Kraft Heinz and Chilean Unicorn NotCo, recently announced the upcoming launch of NotMayo in the US and Canada in 2023. Speaking to vegconomist, Kraft Heinz reveals the company is just getting started, with plans to expand to seven categories and embark on international expansion in 2024. In February 2022, Kraft Heinz announced it was joining forces with NotCo in a historic, first-of-its-kind partnership to “democratize” access to plant-based foods. By combining Kraft Heinz’s iconic brands and powerful scaling with NotCo’s AI-driven food tech, Kraft Heinz stated the venture would develop new products with an “unprecedented focus” on speed, quality and scale. Eight months later, Kraft Heinz Chief Growth Officer Diana Frost revealed the collaborators’ …

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Kraft Heinz Launches Philadelphia Plant-Based Cream Cheese in US

December 10, 2022December 7, 2022

Kraft Heinz announces it is launching a plant-based version of its iconic Philadelphia Cream Cheese. Now available at select retailers in the US Southeast, including Atlanta, Houston and Miami, the company is planning more flavors ahead of a national rollout in Summer 2023. The new plant-based cheese is made from a base of coconut oil and faba bean protein, and comes in the brand’s original beloved cream cheese flavor. According to the company, the product is free from dairy, lactose and gluten, with no added flavors or dyes. Robert Scott, President of R&D at Kraft Heinz, says the company spent two years developing the new recipe, and they focused primarily on ensuring the product could spread easily on a warm bagel or waffle, and provide …

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Meat- and Fish Alternatives

Heinz Launches Meatless Burgers & Mince “Powered by Beanz”

October 31, 2022

Heinz has entered the chilled meat alternatives category with two new products — Meatless Burgers and Meatless Mince, described as “powered by beanz”. The burgers and mince are said to be high in protein and low in saturated fat, with a juicy and meaty taste. They are also a good source of fibre and free of artificial ingredients. Initially, the products will only be available in the Netherlands, and Heinz has not yet indicated when they will roll out elsewhere. However, the company has referred to the launch as “the first step in our plant-based meals journey”, indicating that more products may be in the pipeline. Heinz goes plant-based Heinz made one of its first forays into the plant-based sector in the UK in January …

Oscar Mayer / Kraft Heinz

Marketing & Media

Oscar Mayer Invites Americans to Abstain From Bacon on World Vegan Day

October 26, 2022

Oscar Mayer, a US brand belonging to Kraft Heinz and famous for its processed meats, has launched a PR campaign called “BacOFF,” inviting Americans to quit bacon for World Vegan Day on Nov 1st. And the prize? A lifetime of free bacon. Yep. Animal bacon. The Chicago based meat producer known for its cold cuts, hot dogs, bologna, bacon, ham, and Lunchables products, claims that 63% of vegans wish they could eat bacon and 56% of vegans admit that the taste of animal bacon is tempting to them. The brand claims it will help to “reduce temptation and do its part by removing all bacon from paid media, and censoring, blurring and removing bacon from its social media”, and as part of the campaign, fans …

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Bacon

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Artificial Intelligence (AI)

Kraft Heinz and NotCo Reveal First Joint Products: Animal-Free Cheese and Mayo

October 26, 2022October 25, 2022

Kraft Heinz Co. and food tech startup NotCo reveal the first products of their innovative partnership will be animal-free cheese slices and mayonnaise. Beginning in November, Not Cheese will be tested in 30 Cleveland, OH stores, with a national rollout planned for later next year. The two companies’ new mayo is also expected to launch in early 2023, reports Bloomberg. Kraft Heinz and NotCo joined forces to create The Kraft Heinz Not Company in February to accelerate the development of affordable plant-based foods. Combining Kraft’s iconic brands with NotCo’s AI-driven technology, Kraft stated the venture would develop premium, co-branded products with an “unprecedented” focus on speed, quality and scale. Cheese singles The newly unveiled products include dairy-free Not Cheese, which recreates Kraft’s classic Singles slices in …

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Mayonnaise

©Kraft Heinz

Kraft Heinz Releases 2022 “Together at the Table” Report Highlighting the Company’s Plant-Based Progress

October 19, 2022October 19, 2022

Kraft Heinz has released its 2022 Environmental Social Governance (ESG) Report, outlining the company’s progress toward ESG priorities during the 2021 calendar year. Titled “Together at the Table,” the report highlights Kraft Heinz’s increased investments in plant-based foods, including its recent launch of dairy-free Philadelphia Cream Cheese. Since 2021, Kraft Heinz has continued to increase its number of plant-based offerings, ranging from three varieties of Heinz Beanz Burgerz and vegan mayonnaise to plant-based Heinz Salad Cream and Kraft Mac and Cheese. This month, the company appears to have released a dairy-free version of its famed Philadelphia Brick Cream Cheese in select markets in the US and UK, including Kroger and Tesco. Shoppers on social media have been posting sightings of the new cream cheese, which …

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ESG

©The Kraft Heinz Not Company

Artificial Intelligence (AI)

Kraft Heinz’s New Chief Growth Officer Reveals First NotCo Products Will Launch in Late 2022

September 20, 2022September 14, 2022

Kraft Heinz’s newly appointed chief growth officer, Diana Frost, reveals the global food conglomerate aims to “democratize” plant-based foods through its partnership with food tech startup NotCo. In addition, Kraft Heinz plans to roll out NotCo’s first co-developed plant-based products by the end of 2022, reports Ad Age. Frost, who previously served as chief marketing officer and the head of disruption for Kraft’s Canadian region, states the CPG company is looking to use its much-publicized joint venture with NotCo – known as The Kraft Heinz Not Company – to improve the taste, texture, and price of plant-based proteins. Frost describes working with the Chilean food tech brand as an “amazing experience”, and says she has already participated in multiple “fantastic” tastings. Major venture Kraft Heinz …

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Kraft Heinz and NotCo Join Forces to Create The Kraft Heinz Not Company

February 25, 2022February 22, 2022

The Kraft Heinz Company and TheNotCompany, Inc. announce new joint venture The Kraft Heinz Not Company, which will be centered in Chicago. The Kraft Heinz Not Company LLC will operate under Kraft Heinz and combine NotCo’s patented AI-driven food technology with Kraft Heinz’s iconic brands and powerful scaling capabilities. The two companies say they will work together to develop premium, co-branded plant-based products with an unprecedented focus on speed, quality and scale. According to a statement, the collaboration is the result of both companies’ desire to improve the world by accelerating the adoption of plant-based foods. As part of its mission, Kraft Heinz Not Company will utilize cutting-edge technology to help resolve prevailing barriers for plant-based foods, including taste, variety and availability. The new company …

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Unicorn

©Absurd Bird

Heinz Partners With UK Fried Chicken Chain Absurd Bird For Plant-Based Burger

February 25, 2022January 25, 2022

Food giant Heinz has partnered with UK fried chicken chain Absurd Bird to unveil a limited-edition plant-based burger for Veganuary. The collaboration is the first of its kind between Heinz and Absurd Bird, with the vegan burger made with Heinz Beanz and Heinz Tomato Ketchup. Dubbed the DHOOM! Bollywood style burger, the offering features the Absurd Bird’s plant-based chicken burger, topped with refried Heinz Beanz, and a vegan brioche bun. DHOOM means ‘explosion’ in Hindi and the new vegan offering will be available at five Absurd Bird locations, including Spitalfields and Soho in London, Exeter, Leeds, and Glasgow. Heinz in Plant-Based Multinational Heinz has long been active in the vegan sector and celebrated Veganuary 2021 by releasing an extensive vegan range, including salad cream, mayonnaise, …

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Burgers

Chicken

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Kraft Launches Vegan Mac and Cheese in Australia

July 27, 2021

After researching plant-based alternatives for its Philadelphia cream cheese, international food conglomerate Kraft has released a vegan version of its classic Mac & Cheese box. Gluten-free and vegan-certified, the new product is available via Woolworths supermarket in Australia – though it is currently sold out. Excitement grew on social media as it flooded with images and posts about a vegan version of Kraft’s iconic Mac & Cheese boxes, but little information has been forthcoming regarding the launch. Now known as Kraft Heinz, the multinational has been slow to move in the plant-based market, but did launch vegan mayo and salad dressing options last year. The new Mac & Cheese Vegan is perfect for quick dinners and is free from artificial colours and flavours. Made with …

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Mac and Cheese

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What’s New in Corporate Plant-Based: Kraft Heinz, Tyson, Kroger, Else Nutrition, Beyond

January 28, 2021

Established legacy food companies like Kraft Heinz Co, Tyson Foods, Inc., and Kroger Co, are increasingly expanding their plant-based offerings to join purpose-built plant-based food companies like Beyond Meat Inc and Else Nutrition in the rapidly growing plant-based business market.

Heinz Launches Extensive Vegan Range for Veganuary

January 4, 2021January 4, 2021

Heinz has launched veganised salad cream and mayonnaises as well as three varieties of bean burger, in time for Veganuary. The egg-free mayonnaise options available are original, garlic aioli, and chilli flavours, and the two vegan friendly bean burgers come in Original and Mexican flavours.

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Mayonnaise

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Food & Beverage

Is Kraft Heinz About to Flood the Vegan Cheese Market?

June 10, 2020

Rumours are rife that Philadelphia cream cheese is researching interest in creating vegan options. The dairy cream cheese giant owned by Kraft Heinz is conducting an online survey asking consumers to feedback as to whether they want options that go beyond the current vegetarian offerings.

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Startups, Accelerators & Incubators

Global meat industry and world beef production food concept

Market & Trends

The Plant-Based Meat Market is Expected to Grow by $3.17B Over the Next Four Years

December 19, 2019

The recent report from the market research company, Technavio, estimates that the Plant-based Meat Market is expected to grow by $3.17B, at a CAGR of 17% by 2024. The report includes the geographical areas of APAC, Europe, MEA, North America, and South America. And the types of plant-based meat mentioned include beef, chicken, pork, and others.

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Kraft Heinz Selects Vegan Startups for Incubator Programme

July 7, 2021March 22, 2019

Food giant Kraft Heinz revealed the five startups selected for the second Springboard incubator programme class, dedicated to scaling and accelerating food and beverage brands which fall into at least one of these categories: natural and organic, specialty and craft, health and performance, and experiential brands.

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plantbased startups

Food & Beverage

BOCA Confirms Two Thirds of Product Line Now Vegan

January 11, 2019

BOCA, the Kraft owned company that has been producing vegetarian burgers since 1979, has announced they are changing the recipe of several of its products to make them 100% plant-based, in response to recent campaigning.

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Burgers

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