Beyond Meat Rolls Out Beyond Chicken Pieces at Kroger, Fuelled by Strong Consumer Interest
Beyond Meat, has launched its Beyond Chicken Pieces at over 1,900 Kroger stores across the United States. The unbreaded chicken alternative, made from simple ingredients and avocado oil, was introduced in response to consumer demand, following numerous requests on the company’s social media platforms. Beyond Chicken Pieces offer 21 grams of plant-based protein per serving and are designed to provide a healthy alternative to traditional chicken. The product contains just 0.5 grams of saturated fat and no cholesterol, GMOs, hormones, or antibiotics. It is also certified by the American Heart Association’s Heart-Check program and the Clean Label Project for meeting safety and transparency standards. Additionally, it aligns with nutritional programs from organizations such as the American Diabetes Association’s Better Choices for Life. The product’s formulation …