KVD caused a stir in the industry back in 2008 with its unconventional approach to beauty, at a time when people with tattoos were not considered part of the mainstream. Founded by tattoo artist and TV personality Katherine Von Drachenberg, AKA Kat Von D, who sold the brand to Kendo, the cruelty-free cosmetics producer now unveils an updated brand image as it continues as KVD Beauty.
KVD Vegan Beauty, the award-winning vegan cosmetics brand, is expanding its distribution with Ulta Beauty, the largest beauty retailer in the U.S. Kat Von D launched the brand with Kendo in 2008 but earlier this year announced that she was departing to focus on other projects. Kendo has since rebranded the range to KVD Vegan Beauty.
After a 12 year partnership, founder Kat Von D has announced that she has made a full departure from her make-up brand KVD Beauty to focus on other artistic endeavours, namely her vegan shoe line and upcoming album. Effective immediately, this makes KENDO the sole owner and force behind the beauty line.