Purezza announces merger with La Fauxmagerie

© Ellen Richardson/Purezza

Investments & Acquisitions

Purezza Merges With La Fauxmagerie to “Combine the UK’s Best Plant-Based Restaurant & Cheese Brand”

British plant-based pizza chain Purezza has announced a merger with female-led artisan vegan cheese producer La Fauxmagerie, acquiring a majority stake in the company. Following the merger, the companies will expand their collaborations with the aim of “creating sustainable plant–based products and menus which appeal to all, regardless of dietary requirements”. Purezza says the merger will support its ethos of sourcing high-quality ingredients from local artisans. The chain currently has three locations in Brighton, Camden, and Manchester. The news comes just a few months after Purezza announced that its Stracciazza cheese alternative would be launching on vegan pizzas at all Everyman Cinemas locations UK-wide. Purezza opened a dedicated manufacturing facility for its cheeses in 2021, after receiving significant demand from other food service providers. ’We’re …


Sentient Ventures

Sentient Ventures co-founders Alexandra Clark and Manish Karani with La Fauxmagerie’s co-founder sisters Charlotte and Rachel Stevens. © Sentient Ventures

Investments & Acquisitions

Sentient Ventures Invests £2M In Female-Founded Companies Disrupting the Food System

UK-based impact fund Sentient Ventures has announced its first three investments — all into female-founded companies. A combined £2 million has been invested into dairy-free cheesemonger La Fauxmagerie, vegan pizza chain Purezza, and plant-based chicken brand Rebellyous. It comes as figures suggest that female-founded companies are chronically underfunded, receiving just 1p of every £1 of venture funding in the UK. Male founder teams get 89p, while mixed-gender teams get 10p. La Fauxmagerie Founded by sisters Charlotte and Rachel Stevens, La Fauxmagerie claims to be the UK’s first plant-based cheesemonger. The co-founders report that the investment has allowed them to “aggressively scale our manufacturing division and build our team”, leading to a listing at 104 Waitrose supermarkets. The brand is now set to roll out nationwide. …


La Fauxmagerie Camemvert

Camemvert © La Fauxmagerie

Milk- and Dairy Alternatives

UK’s First Vegan Cheesemonger La Fauxmagerie Seals National Waitrose Deal

La Fauxmagerie, which describes itself as the UK’s first vegan cheesemonger, announces it is to launch its artisan plant-based cheeses into Waitrose, marking the company’s first national supermarket distribution deal. The vast range of 100% vegan cheeses, which includes Shoreditch Smoked, Truffle Camemvert (pictured), Betta Feta, and Brixton Blue, are currently sold online and at 20 Waitrose stores and are now set to launch nationwide. The Cheese Cellar In addition to the hugely popular brick and mortar and e-commerce stores, The Cheese Cellar at La Fauxmagerie is a dining experience where customers can experience an evening of vegan cheese and wine pairings at the Shoreditch location. The founders have collaborated with local, organic bakery, Fabrique, and food ingredient experts at Belazu to create a specially …



La Fauxmagerie: “Our Goal is to Show People That There are Legitimate Alternatives to Dairy”

Last month, Charlotte and Rachel Stevens opened La Fauxmagerie, the UK’s first plantbased cheesemonger, which was received with joy by London vegans but with criticism from Dairy UK, who said that the shop was “misleading” to consumers. The level of fear shown by the dairy industry is very telling, and the press coverage received in response to the criticism only led to the shop being even more popular in the UK’s thriving plantbased scene.