Last month, Charlotte and Rachel Stevens opened La Fauxmagerie, the UK’s first plantbased cheesemonger, which was received with joy by London vegans but with criticism from Dairy UK, who said that the shop was “misleading” to consumers. The level of fear shown by the dairy industry is very telling, and the press coverage received in response to the criticism only led to the shop being even more popular in the UK’s thriving plantbased scene.
Purezza Merges With La Fauxmagerie to “Combine the UK’s Best Plant-Based Restaurant & Cheese Brand”
British plant-based pizza chain Purezza has announced a merger with female-led artisan vegan cheese producer La Fauxmagerie, acquiring a majority stake in the company. Following the merger, the companies will expand their collaborations with the aim of “creating sustainable plant–based products and menus which appeal to all, regardless of dietary requirements”. Purezza says the merger will support its ethos of sourcing high-quality ingredients from local artisans. The chain currently has three locations in Brighton, Camden, and Manchester. The news comes just a few months after Purezza announced that its Stracciazza cheese alternative would be launching on vegan pizzas at all Everyman Cinemas locations UK-wide. Purezza opened a dedicated manufacturing facility for its cheeses in 2021, after receiving significant demand from other food service providers. ’We’re …