La Vie’s New Plant-Based Ham Arrives in Tesco
La Vie, a French food tech specialising in plant-based pork products, announces the launch of its latest NPD, La Vie Plant-Based Ham, exclusively at Tesco. The introduction of La Vie’s Plant-Based Ham in Tesco stores signifies a significant step in the company’s growth trajectory and follows its record-setting crowdfunding campaign in France, the largest to date, which saw targets achieved in just over an hour. This financial milestone is testament to La Vie’s robust market position and solidifies its reputation as one of the top three brands driving the growth of the plant-based category. The new alternative to ham comes in two flavors: regular and smoked, catering to a wide range of consumers, including meat lovers and flexitarians. The new ham joins the brand’s plant-based bacon …
