Lactalis Canada launches plant-based brand 'Enjoy'

© Lactalis Canada

Milk- and Dairy Alternatives

The World’s Leading Dairy Company Launches a Plant-Based Brand Called ‘Enjoy!’

Lactalis Canada, a subsidiary of Lactalis Group — the world’s leading dairy company, headquartered in Laval, France — has launched a plant-based brand called Enjoy!. Lactalis Canada is known for household names in dairy including Cracker Barrel, Black Diamond, Balderson, Astro, and Lactantia. The brand is already on the Canadian market and has debuted with a line of high protein, unsweetened, plant-based beverages, featuring six SKUs: Unsweetened Oat, Unsweetened Oat Vanilla, Unsweetened Almond, Unsweetened Almond Vanilla, Unsweetened Hazelnut, and Unsweetened Hazelnut & Oat. The brand’s new website states that the drinks are certified non-GMO, with paper-based packaging certified by the Sustainable Forestry Initiative (SFI), and that the products offer 8 grams of pea protein per 250 mL. ESG goals With meat and dairy representing one …

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