Laird Superfood, Inc., co-founded in 2015 by the world’s most prolific big-wave surfer, Laird Hamilton along with fellow surfer Paul Hodge, has filed with the US Securities & Exchange Commission for a proposed IPO, in a move that has surprised various commentators. The S1 form has been filed on the NYSE American under the ticker LSF.
Laird Superfood Launches Protein Instant Latte with Functional Mushroom Extracts
Laird Superfood has introduced a new product designed to meet the growing demand for protein-enriched beverages in the United States. The Protein Instant Latte, a powdered mix, combines plant-based protein with functional ingredients to offer a convenient, all-in-one coffee alternative. Each serving contains 10 grams of protein derived from a blend of pea, hemp, and pumpkin seed protein. Additionally, the latte mix includes MCTs from coconut, as well as extracts from organic mushrooms including Lion’s Mane, Cordyceps, Maitake, and Chaga. The product is aimed at consumers seeking cleaner, plant-based protein options to support daily nutritional needs. Laird Superfood CEO Jason Vieth remarked, “Protein is having a moment—and for good reason. Consumers are looking for cleaner, smarter ways to incorporate protein into their daily routines as …
