China: Beyond Meat Launches Plant-Based Lunch Boxes Into 2,300 Lawson Stores
Plant-based meat leader Beyond Meat continues its expansion in China following a new partnership with Chinese convenience store Lawson. The partnership includes two plant-based lunch boxes which will be rolled out into more than 2,300 Lawson stores across the country today. One of the new plant-based lunch boxes includes Beyond Pork, the company’s first plant-based meat created specifically for the Chinese market, which Beyond claims has half the amount of fat compared to conventional pork. The other plant-based lunch box features Beyond Beef, with both alt meats produced at the company’s local manufacturing facility. Launching in Lawson stores in Jiangsu, Zhejiang, Shanghai, and Anhui, the distribution marks the first partnership between Beyond Meat with a convenience store chain in China, with the goal of making …
