Lazy Heroes

© Uplegger Food Company

Milk- and Dairy Alternatives

LAZY HEROES: New Oat Drink Lifestyle Brand from Actor Elyas M’Barek

The actor Elyas M’Barek has begun his entrepreneurial journey with the launch of LAZY HEROES, a range of high-quality plant-based milk alternatives, via Uplegger. Oat drinks are extremely popular with flexitarians and the production is far more resource-efficient than that of cow’s milk. The actor is so convinced of plant-based milk alternatives that he is now involved as an entrepreneur in the field of oat drinks. The film star has founded his own lifestyle brand under the name LAZY HEROES. Elyas M’Barek comments: “Until now, however, the right product and the right environment were missing. A year ago I got to know the LAZY HEROES team in Berlin and was thrilled. The conviction for the products and the plan for the brand – the whole …

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