GRUBBY and LEON recipe kits

© GRUBBY/LEON

Products & Launches

GRUBBY Partners With LEON to Launch New Limited Edition Recipe Kit Range

UK plant-based recipe kit startup GRUBBY has partnered with LEON Grocery to launch a range of limited-edition dishes. From October 3 to 30, subscribers will be able to choose from four new recipes — Med Veg and Pesto Salad, Korean Sticky BBQ Cauliflower, Mexican Black Bean Salad, and Crispy Souvlaki Skewers. Each will come with one of LEON’s microwaveable rice pouches in either Spicy or Herbed flavour. Recreating the LEON experience LEON is a restaurant chain that aims to offer “naturally fast food”. In 2019, the brand launched a grocery range at supermarkets featuring sauces, dips, soups, and more. Like the new meal kits, these products aim to help consumers recreate the LEON dining experience at home. Customers who sign up for the limited-edition meal …

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UK food service outlets launch new Veganuary options

© LEON

Food Service

From Bhajis to Bulgogi: UK Food Service Outlets Introduce New Veganuary Options

As Veganuary gets underway, many UK food service outlets are launching new menu options to cater to customers who are trying a plant-based diet. Here, we take a look at some of the newly introduced dishes. Leon Healthy fast food chain Leon is celebrating Veganuary with an updated plant-based menu. One new option is the Bangin’ Bhaji Wrap, which contains courgette and pea bhajis topped with Kachumber (an Indian salad), crispy onions, and herby mayo. Another new dish is the Rainbow Squash Salad, containing roasted butternut squash, herby mayo, pink kraut, greens, and grains, seasoned with Mediterranean-inspired spices. “Get ready for a line-up of plantilicious dishes that are not only a treat for the taste buds but are a treat for the gut too,” said …

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Smoked garlic aioli

© LEON

Products & Launches

LEON Launches Vegan Smoked Garlic Aioli for Retail

UK-based fast food chain and retail brand LEON has launched a new vegan product, smoked garlic aioli, at Sainsbury’s supermarkets. The dressing is made with faba beans and contains smoked water, providing a twist on the brand’s original aioli recipe. It is said to be ideal for dishes such as burgers, sandwiches, and salads, and can also be used as a dip. The smoked aioli adds to LEON’s extensive sauce range, which also includes classic and harissa aiolis along with burger sauce and three varieties of ketchup. The products are available at Sainsbury’s, Asda, and Ocado. Healthier fast food LEON has a focus on healthier fast food, and has always offered a selection of vegan dishes. In 2019, the brand rolled out its biggest plant-based …

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Leon Sweet Carolina Burger

©Leon

Fairs & Events

Veganuary 2021: Vegan Deliveroo +146%, M&S Vegan Beef Sells Every 30 Seconds, Vegan Meatballs Fastest Best-Sellers in Pret’s History

Veganuary 2021 has come to an end and has revealed some outstanding figures. In total, an official number of 582,538 people signed-up (not counting those who took part unofficially without signing up), far exceeding the target of 500,000. The groundbreaking initiative has also inspired an explosion of plant-based product launches, menu items and market activity.  Hundreds of new plant-based products launched in conjunction with the organisation and many initial sales have exceeded expectations. UK restaurant Leon released its Vegan Sweet Carolina BBQ Burger and in just one week was its bestselling burger. Department store Marks and Spencer reporting selling one of its new No Salt Beef Pretzel Roll every 30 seconds. Pret a Manger’s new Meatless Meatball Hot Wrap was its first new product to …

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