Les Nouveaux Affineurs

Invest in Les Nouveaux Affineurs

© Les Nouveaux Affineurs

Fundraising

Gourmet Vegan Cheese Producer Les Nouveaux Affineurs is Fundraising to “Build the Food of Tomorrow”

Les Nouveaux Affineurs, known for its award-winning plant-based alternatives to traditional French cheeses, today announces the launch of its participative fundraising with French crowdfunding and crowd-equity platform TUDIGO. This new round of financing will enable the company to step up its sales and marketing drive, improve industrial performance, and make further R&D investments to continue the development of innovative products. Founded in 2017 by Nour Akbaraly, Les Nouveaux Affineurs “imagines, manufactures and markets” 100% plant-based and natural alternatives to traditional cheeses — such as its most recent launch La Bûche (“the log”), a vegan goat’s cheese created with fermented cashews — harnessing a combination of gastronomy, plants and innovation. Since opening its production unit in 2021, Les Nouveaux Affineurs has employed an omnichannel distribution strategy …

more

Vegan goat cheese by Les Nouveaux Affineurs

© Les Nouveaux Affineurs
Cheese Alternatives

Les Nouveaux Affineurs Presents La Bûche, a Gourmet Goat’s Cheese Likely to Ruffle Feathers in France

Paris-based Les Nouveaux Affineurs this week presents its new creation, La Bûche (“the log”), a veganized goat’s cheese created with fermented cashews. Founded in 2017 by Nour Akbaraly, and receiving a €2M cash injection in 2020, Les Nouveaux Affineurs says that it “imagines, creates, and produces natural, vegan & vegetable alternatives to cheese”. Its popular products are indistinguishable from their traditional counterparts, and during a blind-testing amongst the public, Parisians were shocked and amazed to learn that this cheese did not come from cows.  La Bûche is described by the French startup as a “ripened and fermented product handled with care for multiple weeks. Its delicate white crust and its soft center reveal notes that will remind you of goat cheese.” The product is crafted …

more

Topics:

Les Nouveaux Affineurs Albert cheese

© Les Nouveaux Affineurs
Cheese Alternatives

Les Nouveaux Affineurs’ Award-Winning Artisan Cheese Launches in Migros

Just a year after its participation in the Plant-Based Expo in London kicked off its international development, French artisan cheesemaker Les Nouveaux Affineurs has announced its launch into Swiss retailer Migros. Albert, the startup’s best-seller, has received numerous awards including Gold Medal at the 2021 Plant Food Trophies, Best Cheese Alternative 2021 by LuxLife, and Flavor of the Year 2022. The plant-based French cheese is now available in 400 locations of Switzerland’s largest supermarket, Migros, a retailer increasingly focusing on vegan products. Last summer, Les Nouveaux Affineurs took its faux-mages to the streets of Paris for blind testing, in an experiment where Parisians were astonished to learn that the cheeses were in fact 100% plant-based. Plant-based direction at Migros Migros, Switzerland’s largest retailer and employer, …

more

Salon de l'agriculture

© Salon de l'agriculture
Fairs & Events

Europe’s Plant-Based Leaders Are Invited to the Salon de l’Agriculture!

The world is changing and opening up to plant-based food. In November 2020, the world’s largest animal meat show, the IFFA, said it would open up to alternative proteins for the first time when the show makes its comeback – following a two-year break due to Covid-19 – in May 2022. Indeed, after seven decades entirely devoted to butchery, plant-based meat will be highlighted for the first time during this iconic show. On the French side, it is the turn of the Salon de l’Agriculture, which takes place from 26 February to 6 March 2022 at the Porte de Versailles in Paris, to open up to plant-based meats. Among more than 1,000 exhibitors, three leading startups from the global plant scene will present their alternative …

more

Les Nouveaux Affineurs

©Les Nouveaux Affineurs
Marketing & Media

French Startup Les Nouveaux Affineurs Fools Consumers on the Streets of Paris With Convincing Vegan Cheeses

French startup Les Nouveaux Affineurs recently had its faux-mages tasted in the streets of Paris. The feedback was very positive and the Parisians were astonished to learn that the cheeses were in fact 100% plant-based. When talking to companies selling vegan products or vegan restaurants, one thing is often quickly established: the vast majority of customers are in fact omnivorous or flexitarian. It is therefore important for vegan startups to increase their visibility among all types of consumers. It is with this in mind that last month, Les Nouveaux Affineurs went to meet Parisians to promote its products by offering passers-by an “aperitif kit” and by letting them taste the different ranges of cheeses both fresh (faux-mages to spread) and refined (for example an imitation …

more