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Studies & Numbers

German Consumers Underestimate Climate Impact of Dairy But Are Willing to Try Animal-Free Cheese

A study commissioned by Germany’s LI Food — a state initiative for the food industry in Lower Saxony — has found that consumers often underestimate the climate impact of dairy products. The survey found that while most consumers are now aware of the environmental impact of meat, they believe that cheese is significantly less harmful. In reality, the opposite is sometimes true — Parmesan produces 6.3 CO2e/kg, while pork produces 4.6 CO2e/kg. Most respondents also did not associate cheese production with animal suffering. The study then asked consumers about their openness to alternatives to cheese — specifically, animal-free products made using precision fermentation. While there was a degree of scepticism about food technology, responses were generally positive, especially among consumers who were aware of the …