Väcka and Libre Foods Launch Vegan Burger Campaign in 23 Cities Across Spain
Spanish plant-based startups Väcka and Libre Foods have joined forces to launch The Veggie Burger Warriors, a campaign offering 100% vegan burgers in restaurants across Spain from the 6th to the 12th of November. The campaign will showcase Väcka’s 100% plant-based cheddar and Libre Foods’ mushroom bacon as the top choices for burger toppings, providing “equal sensory experiences” to animal products. In this first edition, 23 cities across Spain with over 60 restaurants and nearly 100 points of sale will offer unique takes on vegan burgers, with some including limited editions. Additionally, the public will have the opportunity to choose “the best plant-based burger in Spain” by voting on-site or via a QR code for delivery orders. This initiative follows a successful campaign, The Veggie Pizza …
