High-Growth Financial Year for Lidl Austria Since Expansion & Price Drop of Vegan Range
Lidl Austria has increased its market share in Austria by 0.6% to 5.9% since December 2022 and generated added value of over EUR 1.1 billion for domestic food companies in the 2023 financial year. The increase in the area of plant-based products is particularly emphasised, with a 24% increase in the number of plant-based substitute products sold and a 13% increase in sales in the vegan range. The vegan range currently comprises over 450 items. Lidl has also announced that it will continue to expand its range until 2025, focusing on regional ingredients and a low level of processing in order to offer healthy and environmentally friendly alternatives. “We are satisfied with the development in our anniversary year. Since December 2022, we have increased our …