Lidl Targets 20% Increase in Plant-Based Sales by 2030 in Partnership with WWF
Lidl has announced new sustainability targets aimed at promoting plant-based eating across its 31 international markets. In collaboration with the World Wildlife Fund (WWF), the retailer has committed to increasing the proportion of plant-based foods sold by 20% by 2030, compared to 2023 levels. This initiative is part of Lidl’s broader effort to align its product offerings with the Planetary Health Diet (PHD) guidelines by 2050. Lidl’s strategy, dubbed “Conscious Nutrition,” includes using WWF’s Planet-Based Diets Retailer Methodology to evaluate and expand its product range. This methodology provides a framework for developing sustainable and health-focused food options, encompassing protein sources, whole grains, fruits, and vegetables. The retailer plans to implement national targets across all its markets to support its international goal. Stefan Haensel, senior vice …