German supermarket Lidl has announced plans to label all its plant-based alternative products under its own Vemondo brand. The Vemondo products are now also climate-neutral, with Lidl offsetting the CO2 emissions of the products both during production and transport.
Lidl Hosts Protein Transition Event, Reports Vegan Sales Increase of Over 30%
Lidl Germany has hosted a protein transition event in Berlin, bringing together 110 representatives from politics, business, science, and society. Participants discussed topics such as what the protein supply of the future will look like, how animal welfare could be improved, and what society expects from food chain actors. Lidl described its strategy of creating price parity between plant-based products and their animal counterparts, noting that sales of vegan products had increased by over 30% since it made the pricing changes. The retailer has also begun placing plant-based products next to animal-based ones to make them easier for consumers to find. Additionally, Lidl is actively working to expand its vegan range, and is transparently disclosing the ratio of plant to animal proteins it sells. The …