German supermarket Lidl has announced plans to label all its plant-based alternative products under its own Vemondo brand. The Vemondo products are now also climate-neutral, with Lidl offsetting the CO2 emissions of the products both during production and transport.
Better Nature Continues Phenomenal Trajectory With Rollout into 966 Lidl Stores
Better Nature, the UK brand spearheading the rise of Tempeh 2.0, announces a nationwide rollout of its Organic Tempeh, Curry Tempeh Pieces and Mediterranean Tempeh Pieces into all 966 Lidl stores across the country. The retail expansion comes as part of Lidl’s Vegan Week (today 27th July to 2nd August) and marks the brand’s biggest ever product rollout with over 50,000 units shipped. In the past year alone, Better Nature has raised £700K in a seed plus round; secured listings with Holland & Barrett, Selfridges, Gopuff, and allplants; launched a £3M funding round and secured its first UK supermarket listing at Tesco. Better Nature has plans for expansion in the UK and mainland Europe, as well as launching new tempeh lines and focusing on NPD …