Lidl News - vegconomist - the vegan business magazine

Better Nature Lidl launch

© Better Nature

Retail & E-Commerce

Better Nature Continues Phenomenal Trajectory With Rollout into 966 Lidl Stores

July 27, 2023

Better Nature, the UK brand spearheading the rise of Tempeh 2.0, announces a nationwide rollout of its Organic Tempeh, Curry Tempeh Pieces and Mediterranean Tempeh Pieces into all 966 Lidl stores across the country. The retail expansion comes as part of Lidl’s Vegan Week (today 27th July to 2nd August) and marks the brand’s biggest ever product rollout with over 50,000 units shipped. In the past year alone, Better Nature has raised £700K in a seed plus round; secured listings with Holland & Barrett, Selfridges, Gopuff, and allplants; launched a £3M funding round and secured its first UK supermarket listing at Tesco. Better Nature has plans for expansion in the UK and mainland Europe, as well as launching new tempeh lines and focusing on NPD …

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Shopping in a LIDL grocery discount supermarket in the meat aisle

©Hamik-stock.adobe.com

Retail & E-Commerce

Lidl to Display Plant-Based Alternatives Next to Animal Meat to Entice Meat-Eaters

June 9, 2023June 9, 2023

Lidl Netherlands today reveals plans to display the top four best-selling meat alternatives right alongside the meat products in the refrigerator. The strategy has already been adopted in some markets such as Spain, with the strategic placement aiming to encourage flexitarian customers to opt for plant-based options more frequently. It’s important to note that not all meat substitutes will be positioned alongside the meat initially. The focus will be on vegan ground beef, vegetarian chicken pieces, vegan schnitzels, and veggie burgers. The development follows Lidl’s much-discussed news from February that the German discounter will pursue a plant-forward strategy to 2025, with a focus on reducing the number of animal-based products in its offering and increasing its range of vegetable proteins. Christof Graf, chief buyer for …

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product placement

Hemperella Protein Bars

© hemperella

Retail & E-Commerce

Lidl Introduces Hemp Food Products by hemperella in Poland & Netherlands

May 18, 2023

This week, a line of hemp-based superfood products called hemperella launches into 1,300 Lidl supermarkets across Poland and the Netherlands. Hemp is becoming an increasingly popular ingredient amongst health-forward consumers around the world, and is championed by Planet Based Foods, which creates hemp-based meat and ice cream; UK based Gaia’s Farming Co, which produces hemp milk as well as a recent hemp and nut butter product; and US plant milk brand JOI, to name a few. Lidl customers in Poland and the Netherlands can purchase hemperella protein bars in three flavors: caramel, chocolate, and cherry, which are vegan and gluten-free, as well as powder for preparing protein drinks in three flavors: strawberry, cookies and cream, and brownie. hemperella’s full product line includes Hemp Flour, Hemp …

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Lidl

©Lidl

Lidl Announces New Strategy, Expanding Plant-Based and Reducing Animal Products

February 6, 2023February 6, 2023

The German discount supermarket chain Lidl has revealed plans to pursue a more sustainable business strategy to 2025, with a focus on reducing the number of animal-based products in its offering and increasing its range of vegetable proteins. At Green Week, Germany’s largest agricultural trade show, Christof Graf, chief buyer for the 100-billion-turnover retail giant, told the trade magazine Lebensmittelzeitung that he wants to replace more animal proteins with plant-based alternatives. There is no alternative According to Graf, there is “no alternative” to this step; that as a human species, we must live within the boundaries of the planet, and that this can only be achieved with fewer animal products. He says a change is “without alternative because there is no second planet.” Furthermore, Graf …

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Lidl Vemondo Vegan Food Award PETA

© Lidl / PETA

Retail & E-Commerce

Lidl France to Hold Another Veggie Week Promotion From Jan 25th

January 24, 2023

From tomorrow, 25 January, Lidl is launching its third veggie week in France. The first two veggie weeks took place in France in August 2021 and 2022; this new January edition, coming less than six months after the last one, could therefore be a sign that veggie weeks could be held more frequently. Many products from its vegetarian and vegan brand Vemondo, including pizzas, muffins, ravioli and tortelloni, falafel, tofu, yoghurts, cookies and chocolate will be highlighted on the store’s shelves across the country. In addition to food products, certified vegan products from the brand Exotic Coconut by Cien will also be available. About Vemondo Vemondo was launched in the spring of 2021 and rolled out in several European markets. In August 2021, the …

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© Lidl / PETA

Lidl’s Own-Brand Vegan Range Vemondo Wins PETA Vegan Food Award

June 1, 2022

Discount supermarket Lidl has received the PETA Vegan Food Award 2022 in the category of Best Vegan Private Label for its own-brand plant-based range Vemondo, whose products are climate-neutral. Vemondo was launched in the spring of 2021 and rolled out into further markets in the following August, going on to receive a nomination in the Best in Sustainability category at the V-Label awards 2021. Additionally, the Pizza con Salsa di Pomodoro was awarded 6th place in the World’s 10 Best Vegan Frozen Foods of 2022 awards by abillion. Currently, the private label includes around 50 plant-based products ranging from meat alternatives to vegan yogurts and desserts. The company says that it offsets unavoidable emissions from production, packaging, transport and disposal through recognized Gold Standard-certified climate …

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Supermarket Own Brand

Lidl ProVeg

Image courtesy of ProVeg International

Market & Trends

How Lidl Became a “One-Stop-Shop” for Mainstream Consumers Buying Plant-Based

May 23, 2022

This article is part of the Vegconomist X ProVeg International New Food Hub article series, which aims to make actionable insights into the plant-based space more readily accessible. ProVeg International has recently published a case study detailing German discount retailer chain Lidl’s expansion of their plant-based product range. The case study touches on the steps taken by Lidl to grow their plant-based range and the key interventions made by ProVeg to help Lidl along the way. Like Lidl, many retailers and manufacturers are turning to private label brands to increase the accessibility of their plant-based products, putting well-known brands under pressure to keep prices competitive. ProVeg and Lidl Germany have been working closely together since 2019. Since then, Lidl has steadily expanded its plant-based product …

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The VGN team

©The VGN

Egg Alternatives

Former Lidl Heads Launch The VGN Plant-Based Egg Alternative

March 2, 2022February 21, 2022

The VGN is a new German alt egg startup launched by four former managers from international supermarket Lidl. The VGN’s first vegan egg product – The Original, a liquid egg alternative made from broad bean protein – is set to hit shelves across Europe in early April. “Our goal is to inspire people to eat a plant-based diet with our continuously growing product portfolio of innovative and sustainable items” The four former Lidl managers: Jürgen Achenbach, Martin Hesse, Alexander Wilczek, and Dieter Lamprecht have set up The VGN with the goal of becoming a leading brand for vegan substitute products, with The Original egg alternative just the first product to roll out. The team chose broad bean protein as the key ingredient for its sustainable …

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©Heura

Market & Trends

Sales of Vegan Meat in Spain Rocketed 31% Between 2019 and 2020, Surpassing €86.5M

October 15, 2021September 8, 2021

An article published Monday in La Vanguaria reported that, according to recent data from the consultancy Nielsen, plant-based companies in Spain had a turnover of 86.5 million euros in 2020, an increase of 31% compared to 2019. Spanish brands are beginning to cause a stir and seriously impact the market, such as Heura, whose founders Bernat Añaños and Marc Coloma do not escape the public eye thanks to their passion for the vegan cause, their controversial advertising, and political campaigning. Hello Burger recently launched onto the Spanish market with the Hello Burger, which the company claims is “the first fully plant-based burger made with the lowest number of ingredients in the world (only ten)”. Pizza Chain Papa John’s launched a vegan pizza line called Papa …

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©Lidl

Products & Launches

Lidl Continues at Forefront of Plant-Based Grocery as it Rolls Out Budget Vegan Range

August 9, 2021August 6, 2021

German supermarket Lidl has launched a new budget vegan range of 17 plant-based products to UK stores. The plant-based range, called Vemondo, including vegan fish fingers, vegan burgers, and dairy-free ice creams, launched yesterday (Aug 5) with prices starting at 99p. The range is also available in Lidl France as well as Lidl Germany. The budget range is a positive step for the plant-based movement as consumers can purchase vegan products for low prices with ice creams for £1.99, burgers for £1.49 and fish fingers for £1.99. In addition to the budget range, Lidl will stock products such as ready meals, vegan gnocchi, tofu, vegan pizza, vegan tortillas, and vegan medaglioni – a medallion shaped pasta stuffed with fillings. The new non-dairy ice cream range …

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Supermarket Own Brand

Lidl Vemondo

©Lidl

Food & Beverage

Lidl Goes Climate Neutral with Own-Brand Vemondo Vegan Range

July 7, 2021April 19, 2021

German supermarket Lidl has announced plans to label all its plant-based alternative products under its own Vemondo brand. The Vemondo products are now also climate-neutral, with Lidl offsetting the CO2 emissions of the products both during production and transport.

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Lidl Next Level Belgium

© Lidl Belgium

Products & Launches

Plant-Based Demand Increasing in Belgium as Lidl Adds 11 Vegan Products

February 17, 2021

Though not traditionally known as hugely forward-thinking country, Lidl has released 11 new plant-based products to its own label vegetarian and vegan range in Belgium. Additionally, the international retailer has added a number of vegan sandwich spreads as it looks to keep up with hot competition in the supermarket own-brand vegan segment.

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Lidl Next Level Spain

© Lidl

Marketing & Media

Lidl Spain Debuts Next Level TV Ad as Spanish Supermarkets Step Up Their Vegan Game

February 4, 2021February 4, 2021

Last year, Lidl launched its own label Next Level Burger into stores across Spain, making it the only Spanish supermarket to produce its own vegan meat. In Spain, Lidl now offers a full range of Next Level products including sausages, beef style burgers, chicken style burgers, ground beef, and chicken fillets. In many stores the products are so popular that they are often sold out. As we reported last month, the annual growth of plant-based food in Spain will be 6.7% and will exceed 521 million euros in 2023, and this progression is most noticeable in the supermarket aisle, where meat alternatives are becoming increasingly prominent. Last year, meat giant Campofrio launched a plantbased burger and Spanish meat processing giant Noel Alimentaria also launched a …

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Lidl has introduced a range of vegan skincare products

© Lidl

Fashion, Design & Beauty

Lidl UK Launches Budget-Friendly Vegan Skincare Range

July 10, 2020

Discount supermarket Lidl has launched an affordable range of vegan skincare and shower products across the UK. The range consists of four products — shower gel, face cream, hand cream, and body lotion.

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beyond_burger_meat_case

©Beyond Meat

Products & Launches

UK: Beyond Meat Burgers On Sale in Discount Supermarket Lidl

July 9, 2020

Following recent news from the Beyond Meat empire that the company plans to release its patties at a discounted price for customers in the UK, said patties have now been spotted in the budget giant Lidl as announced by an excited shopper on the Vegan Food UK Instagram page.

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lidl WO Meat burger

©Lidl

Food & Beverage

Panel of Judges Blind Taste-Tested 15 Vegan Products to Reveal Best Plant-Based Burger in the UK

October 5, 2022May 26, 2020

Fifteen plant-based burgers had their identities hidden and were served to a panel of testers at Good Housekeeping in the UK, with each burger being judged on its appearance, aroma, taste, and texture. The tested burgers came from several UK supermarkets as well as respected brands such as Vivera and Biona.

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Good Housekeeping

Lidl Next Level Spain

© Lidl

Pandemic Increases Number of Spanish Supermarkets Stocking Vegan Meat

September 11, 2023May 11, 2020

Spanish consumers are becoming increasingly open to vegetable protein, and Spanish supermarkets in turn are sitting up and listening to customer demand. New product launches from both vegan and conventional producers since the beginning of the pandemic are being stocked by mainstream supermarkets.

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lidl

©lidl

Lidl Germany Calls on Vegan Community to Submit Creative Proposals For Plant-Based Barbecues

April 11, 2022May 11, 2020

Lidl Germany is calling on vegans, flexitarians, meat lovers and foodies to describe their personal challenges in the field of vegan barbecuing and to submit creative grill ideas for vegans. The campaign under the hashtag #lidlvegan will start on 11 May 2020 on the company’s own Instagram and Facebook pages.

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Lidl Switzerland

obs/LIDL Schweiz

Lidl Switzerland Expands its Meat-Free Range and Creates New Dedicated “Veggie Block” Area in Stores

April 28, 2020

Lidl Switzerland is expanding its range of vegan and vegetarian products. The retailer now plans to roll out an exclusive meat-free area which it is calling the “veggie block” into all of its more than 140 branches nationwide, having already trialled the new concept in 53 branches.

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Veganz board

Veganz Group AG board

Food & Beverage

Veganz Expands Product Range into 3,200 Lidl Branches Across Germany

February 5, 2020

Veganz Group AG, recently listed as a public company, announces it will expand its cooperation with Lidl as of 9 March 2020 with a selection of chilled products and products from the confectionery and snack category into over 3,200 Lidl stores in Germany.

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