German supermarket Lidl has announced plans to label all its plant-based alternative products under its own Vemondo brand. The Vemondo products are now also climate-neutral, with Lidl offsetting the CO2 emissions of the products both during production and transport.
Lidl Announces New Strategy, Expanding Plant-Based and Reducing Animal Products
The German discount supermarket chain Lidl has revealed plans to pursue a more sustainable business strategy to 2025, with a focus on reducing the number of animal-based products in its offering and increasing its range of vegetable proteins. At Green Week, Germany’s largest agricultural trade show, Christof Graf, chief buyer for the 100-billion-turnover retail giant, told the trade magazine Lebensmittelzeitung that he wants to replace more animal proteins with plant-based alternatives. There is no alternative According to Graf, there is “no alternative” to this step; that as a human species, we must live within the boundaries of the planet, and that this can only be achieved with fewer animal products. He says a change is “without alternative because there is no second planet.” Furthermore, Graf …
