Lily’s Kitchen Finds Success in Plant Power Meals and Treats for Dogs
As demand for vegan pet food soars, natural pet food brand Lily’s Kitchen, acquired by Nestlé Purina PetCare, has been expanding its vegan range for dogs into independent pet shops and retailers such as Sainsbury’s and Pets at Home. Lily’s Kitchen was founded in 2008 by Henrietta Morrison in London to offer dogs and cats natural and healthy wet and dry foods. The brand became popular among younger pet owners and millennials, and by 2019, its products retailed in 6,000 stores in 30 countries worldwide. In 2020, Nestlé Purina PetCare acquired the premium pet food company valued at an estimated £85 million. In 2021, after the rise in dog options during the pandemic lockdown and the new consumer awareness of the benefits of plant-based food, …