$11.4M Investment Set to Revolutionize Canadian Market With “Category First” Whole Muscle Salmon
Protein Industries Canada announces a significant investment in the advancement of novel food options for Canadian consumers, marking the inaugural project investment within its second mandate. The initiative will combine the expertize of New School Foods, Liven Proteins, and NuWave Research to commercialize a plant-based whole-muscle salmon product, and notably, the announcement shortly follows the formation of the world’s first alternative seafood association, Future Ocean Foods. The three companies will work together to bring to market a whole-muscle cut of plant-based salmon “that transforms from raw to cooked” (no further information is given as to the manner of the “transformation”). Described as a category first, the media release states that the salmon product will offer the same taste and texture as conventional salmon. A trio …
