Livia’s – the UK’s fastest growing free-from treat producer – quickly gained the respect of many respected investors including Jaap Korteweg and Michiel van Deursen upon launching this year. This week, after selling well over 7 million units, the sweets become available in multipacks in nearly 1,000 Tesco and Sainsbury’s stores nationwide
UK Snack Brand Livia’s Bought by S-Ventures After Going Into Administration
British free-from snack brand Livia’s has been bought by London investor S-Ventures after falling into administration. The company reported a pre-tax loss of £1.4 million for the year ending September 30 2020. Until 2020, Livia’s experienced rapid growth of 150% YOY. The company was the UK’s fastest-growing free-from snacks brand, raising over £1 million in a crowdfunding campaign 18 months ago. With listings at major supermarkets Sainsbury’s, Tesco, Waitrose, and Ocado, founder Olivia Wollenberg told vegconomist in 2021 that the brand was “unstoppable”. Impact of Covid-19 Despite its previous success, Livia’s was hit hard by the pandemic, as many of its sales come from meal deals, impulse buys, and on-the-go snacks. Livia’s had been valued at £11.3 million following its crowdfunding campaign, but the company …
