The German vegan start-up Lizza, known for its appearance on the TV programme “Die Hohle des Löwen” (Dragons’ Den in the UK), has successfully completed its crowdfunding campaign after just a few months, raising a total of EUR 1.7 million. The successful start-up plans to use its new capital to expand its business model and drive product development.
Pizza and pasta have long been regarded as real calorie and carbohydrate bombs. Now, two young founders have tackled this topic, breathing new “low-carb life” into the two universally popular classics. Their combination of flax and chia seeds has resulted in revolutionary products which delighted the investors Frank Thelen and Carsten Maschmeyer in “Die Höhle der Löwen” the equivalent to The Shark Tank. That’s how “Lizza” was born. We interviewed founder Marc Schlegel about the current state of affairs and the future of low-carb pizza.