Today is Thanksgiving in Canada, and more and more Canadians are interested in plantbased alternatives. As we reported last month, interest in plantbased products are at an all-time high in Canada, with 95% of consumers now familiar with meat alternatives. As such, supermarket chain Loblaws is now stocking a new line of vegan options made by President’s Choice.
TMRW Foods to Launch in 100’s of Canadian Walmart and Loblaws Stores
Plant-based company TMRW Foods announces the company will soon debut in Walmart and Loblaws, two of Canada’s largest retail grocery chains. The brand’s plant-based meats will arrive in 552 Loblaws and 232 Walmart locations beginning in March and April 2022, respectively. The brand says the launch will help it gain over 1,900 incremental distribution points, and create a total retail footprint of more than 1,000 Canadian stores. Based in British Columbia, TMRW sells a full range of non-GMO, soy-free plant-based meats including burgers, sausages, grounds and protein shreds. Through the partnership, Walmart will carry the brand’s TMRW Lightly Seasoned Protein Shreds, Buffalo Protein Shreds, and BBQ Protein Shreds. The product lineup at Loblaws will include TMRW Hickory Maple Sausage, Bratwurst Sausage, and Protein Shreds. TMRW’s …
