L'Oréal

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Fashion, Design & Beauty

L’Oréal Targets Vegan Market as It Acquires Californian Skincare Brand Youth to the People

Cosmetics giant L’Oréal has signed an agreement to acquire Californian skincare brand Youth to the People. The brand is known for producing high-performance vegan products containing superfood extracts. Youth to the People is currently available in the US, Canada, Australia, and some European countries. The company is expected to record over $50 million in sales in 2021 and has received support from investors Sandbridge Capital, Strand Equity, and Carisa Janes. Cousins Greg Gonzalez and Joe Cloyes founded Youth to the People in 2015, inspired by their grandmother who created a similar skincare line 40 years ago. The brand is marketed through a mix of D2C e-commerce and selective distribution. L’Oréal targets the vegan market Many vegans choose to boycott L’Oréal, as the company still tests …

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© L'ORÉAL Deutschland

Fashion, Design & Beauty

Cosmetic giant L’Oréal takes over vegan natural cosmetics brand Logocos

The French beauty group L’Oréal has expanded its range, acquiring the cosmetics brand Logocos Naturkosmetik in order to enter the vegan beauty market. Plant-derived products are on the agenda, since customers are paying increasing attention to them. All brands by the German natural cosmetics manufacturer Logocon are vegan and certified organic. They are becoming increasingly popular with customers of the French L’Oréal Group. The number of consumers interested in natural alternatives to the chemical ingredients often found in such products continues to rise. “We at L’Oréal Germany are very pleased that by acquiring Logocos in a Western European market where the demand for natural cosmetics is particularly high, we have acquired a great deal of expertise in this area,” said Fabrice Megarbane, General Manager of …

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