ProVeg NFH chocolate

© ProVeg International

Sweets & Snacks

Case Study – LoveRaw: Fostering Familiarity With Delicious Dairy-Free Chocolate

The dairy-free chocolate industry is a sector that has seen rapid growth in recent years, with no signs of slowing down. To learn more about the developing category, ProVeg International conducted a deep dive and discovered some useful information for businesses looking to develop their own vegan chocolate products. In a recent case study, ProVeg International interviewed the fast-growing dairy-free chocolate brand, LoveRaw. Above all quotes, one, in particular, stood out.  LoveRaw Co-founder Rimi Thapar, said: “Familiarity with heritage chocolate products is important to consumers when transitioning to a flexitarian or plant-based diet. Our mission is to make delicious plant-based chocolate accessible to everyone, whether they’re vegan, ‘unvegan vegan’, flexitarian, or otherwise – without compromising on taste.”  Let’s explore this quote a little deeper, to understand …

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Love Raw choc balls render

© Love Raw

Sweets & Snacks

LoveRaw Launches Vegan Ferrero Rocher Style Nutty Choc Balls

LoveRaw, the UK’s fast-growing plant-based chocolate brand, announces the launch of its latest NPD – Nutty Choc Balls – similar to the famous Ferrero Rocher chocolate, the Christmas favourite which sells multiple billions per year in 42 countries worldwide. The product consists of whole hazelnuts dipped in a vegan hazelnut cre&m and coated in LoveRaw’s M:lk® plant-based chocolate then rolled in hazelnut pieces. It is produced without palm oil, dairy or any artificial ingredients, and wrapped in a gold foil wrapper similar to its non-vegan counterpart. Founded in 2020 by Manav and Rimi Thapar, the brand has seen exponential success with its unique product portfolio which debuted with its M:lk chocolate wafer bar, quickly followed by the white chocolate version and joined by a Salted …

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