Following the news last month that Foods United, a subsidiary of the Swiss investor Blue Horizon, has changed its name to The Live Kindly Co (TLKC); Blue Horizon Ventures now announces it has invested significantly in plantbased brands Alpha Foods, Love Raw and Veestro.
Case Study – LoveRaw: Fostering Familiarity With Delicious Dairy-Free Chocolate
The dairy-free chocolate industry is a sector that has seen rapid growth in recent years, with no signs of slowing down. To learn more about the developing category, ProVeg International conducted a deep dive and discovered some useful information for businesses looking to develop their own vegan chocolate products. In a recent case study, ProVeg International interviewed the fast-growing dairy-free chocolate brand, LoveRaw. Above all quotes, one, in particular, stood out. LoveRaw Co-founder Rimi Thapar, said: “Familiarity with heritage chocolate products is important to consumers when transitioning to a flexitarian or plant-based diet. Our mission is to make delicious plant-based chocolate accessible to everyone, whether they’re vegan, ‘unvegan vegan’, flexitarian, or otherwise – without compromising on taste.” Let’s explore this quote a little deeper, to understand …