LoveRaw

LoveRaw

© LoveRaw
Investments & Acquisitions

Vegan Chocolate Brand LoveRaw Saved From Administration by Smart Organic AD

After entering administration earlier this month, UK-based vegan chocolate brand LoveRaw has been acquired by Smart Organic AD, a Bulgarian producer and distributor of organic plant-based foods. Launched in 2013, LoveRaw offers a variety of products, including Cre&m Wafer Bars, Peanut Butter Cups, and Nutty Choc Balls. The brand is available UK-wide at major retailers such as Tesco, Asda, Waitrose, Ocado, Co-op, and Whole Foods Market. At its height, LoveRaw’s products were sold at 13,000 retail outlets across 25 countries, generating revenues of £3 million. However, the company faced investment and supplier challenges, leading to operational disruption and a rapid revenue decline. Consequently, Jimmy Saunders and Mike Lennon were appointed joint administrators on April 16. The company was soon acquired by Bettr Food Limited, a …

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LoveRaw named one of Europe's fastest-growing companies in FT1000 ranking

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Company News

LoveRaw Named One of Europe’s Fastest-Growing Companies in FT 1000 Ranking

UK-based vegan chocolate brand LoveRaw has been featured in the FT 1000, the Financial Times’ annual ranking of Europe’s fastest-growing companies compiled in collaboration with Statista. LoveRaw has been included after growing its CAGR by 61% from 2019 to 2021, despite a challenging economic environment. The brand offers four popular chocolate ranges — Cre&m Wafer Bars, Peanut Butter Cups, Nutty Choc Balls, and the Peanut Caramel Bar. The products are available at major retailers such as Tesco, Asda, Waitrose, Ocado, Co-op, and Whole Foods Market. “Being recognized and ranked in the FT 1000 marks a pinnacle moment in our journey, a testament to the remarkable dedication and innovation of our team, both past and present,” said Rimi Thapar, co-founder and CEO of LoveRaw. Tesco accelerator …

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LoveRaw launches at Albert Heijn and Shell in the Netherlands

© LoveRaw
Sweets & Snacks

LoveRaw Launches at Hundreds of Albert Heijn and Shell Stores Across the Netherlands

Fast-growing UK-based vegan chocolate brand LoveRaw has gained new listings at two Dutch retailers — Shell and the Netherlands’ largest supermarket chain, Albert Heijn. LoveRaw’s M:lk Choc Wafer Multipack will now be available at 250 Albert Heijn stores, while the brand’s Cre&m Wafer Bar will be available at 150 Shell locations in M:lk and White varieties. This is LoveRaw’s first nationwide listing outside the UK, though the brand was already available in the Netherlands at Holland & Barrett and Flink. Within the UK, LoveRaw is available at major national retailers such as Tesco, Co-op, Waitrose, and Ocado. The brand recently announced that it would be launching at SPAR stores internationally after joining the retailer’s Challenger Brand program, and has also just secured its first ever …

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LoveRaw Caramelised_Biscuit_Wafer

© LoveRaw

Tourism & Travel

LoveRaw Secures First-Ever Airline Listing Offering Cre&m Wafer Bar on All Virgin Atlantic Flights

UK plant-based chocolate brand LoveRaw announces that it has secured its first-ever airline listing with Virgin Atlantic in collaboration with Gate Gourmet, a leading global provider of airline catering solutions. The brand’s Cre&m Wafer Bar caramelised biscuits have already debuted onboard and are available at the self-service Wander Wall in Upper and Premium Class on all Virgin Atlantic flights. Cre&m Wafer Bar features a biscuit cream with a caramel layer and crunchy biscuit crumb. Like all LoveRaw’s chocolates, the bar is free of palm oil, dairy products, or artificial ingredients.  Rimi Thapar, co-founder at LoveRaw, comments: “Virgin Atlantic is our first on-flight listing, so this is a key milestone for us. We have created a bespoke LoveRaw Cream Filled Wafer Bar in a single bar format.” The …

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LoveRaw to launch at SPAR stores internationally

© LoveRaw
Sweets & Snacks

Plant-Based Chocolate Brand LoveRaw to Launch at SPAR Stores Internationally

LoveRaw, a plant-based chocolate brand based in the UK, is set to launch at SPAR stores internationally after being accepted into the retailer’s Challenger Brand program. SPAR is one of the world’s largest food retailers, with almost 14,000 stores in 48 countries and more than 14.7 million customers served daily. Through the program, SPAR will help LoveRaw gain access to new regions, facilitating the company’s overseas growth. Other challenger brands in the program include Oatly and ethical chocolate producer Tony’s Chocoloney. To qualify, companies must typically be growing faster than their established competitors, with a proven track record of success in at least one market. LoveRaw said it had worked hard to meet the strict criteria for entrance into the program, with the process taking …

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LoveRaw

© LoveRaw
Sweets & Snacks

LoveRaw Chocolates Launch at Almost 3,000 Tesco & Co-op Stores UK-Wide

Plant-based chocolate brand LoveRaw has announced that its Peanut Caramel Bar and M:lk Choc Wafer Multipack will be launching at 2,804 Tesco and Co-op locations across the UK. The Peanut Caramel Bar — a vegan faux Snickers bar — will be available as part of Tesco’s lunchtime Meal Deal at 1150 Express stores and 650 Tesco Extra locations from August 7. LoveRaw’s Cre&m Wafer Bar is already available as part of the Meal Deal in M:lk and White Choc varieties. The Peanut Caramel Bar will also launch at 550 Co-op stores from August 28, stocked alongside the Cre&m Wafer Bar in Milk Choc and Salted Caramel varieties. Additionally, LoveRaw’s Milk Choc Cre&m Wafer Multipack will become the first of the brand’s products to launch in …

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LoveRaw Project D vegan doughnut box

© LoveRaw/Project Doughnut
Sweets & Snacks

LoveRaw Partners With Project Doughnut to Launch Epic Vegan Doughnut Box

British plant-based chocolate brand LoveRaw has joined forces with Project Doughnut to launch a new collection called the Epic Vegan Doughnut Box. The launch is LoveRaw’s first large-scale doughnut collaboration and Project D’s first vegan partnership. “[LoveRaw’s] exceptional vegan chocolate offerings perfectly complement our doughy creations, resulting in a match made in heaven,” said Matthew Bond, co-founder and creative director at Project D. “Despite being vegan, the taste is so exquisite that you wouldn’t even know it. We knew that this collaboration would be a hit with our shared customer base, and we can’t wait for them to try it out!” The collection combines Project D’s signature doughnut recipe with LoveRaw’s most popular chocolates to create six different products: Caramel Cre&m Dream: A ring doughnut …

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LoveRaw faux Snickers bar

© LoveRaw
Marketing & Media

LoveRaw to Launch Major Billboard Campaign to Promote Vegan Faux Snickers Bar

This summer, UK chocolate brand LoveRaw will launch what it describes as its biggest OOH advertising campaign yet, promoting the brand’s new plant-based faux Snickers bar. With advertisements on billboards, bus stops, and more, the campaign will feature slogans such as “When we said we were making a plant-based one, they all sn:ckered at us” and “Don’t sn:cker because it’s plant-based”. LoveRaw hopes that the ads will reach millions of consumers. The new bar launched last month and consists of roasted peanuts, nougat, and caramel, all coated in LoveRaw’s signature vegan milk chocolate. It is free of palm oil and artificial ingredients. Other LoveRaw chocolates include Nutty Choc Balls, Cre&m Wafer Bars, Peanut Butter Cups, and M:lk Chocolate Bars. The brand has attributed much of …

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LoveRaw launches vegan peanut caramel bar

© Image courtesy of LoveRaw
Products & Launches

LoveRaw Expands Plant-Based Chocolate Range With Peanut Caramel Bar

UK vegan chocolate pioneer LoveRaw has unveiled its newest product, the Peanut Caramel Bar. The vegan treat is made with roasted peanuts, nougat, and caramel, coated in LoveRaw’s signature m:lk chocolate. Like the rest of the brand’s chocolate range — which includes Nutty Choc Balls, Cre&m Wafer Bars, Peanut Butter Cups, and M:lk Chocolate Bars — the new product is dairy and palm oil-free, with no artificial ingredients added. The Peanut Caramel Bar will be available at DDC Foods, Wholesaler Epicuirum, and online on LoveRaw’s website from April 28th.   Innovative plant-based chocolate Founded in 2013 by Manav and Rimi Thapar, LoveRaw has seen exponential success with its unique product portfolio and strong brand identity. In 2020, it debuted the world’s first vegan wafer bar, the …

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ProVeg NFH chocolate

© ProVeg International

Sweets & Snacks

Case Study – LoveRaw: Fostering Familiarity With Delicious Dairy-Free Chocolate

The dairy-free chocolate industry is a sector that has seen rapid growth in recent years, with no signs of slowing down. To learn more about the developing category, ProVeg International conducted a deep dive and discovered some useful information for businesses looking to develop their own vegan chocolate products. In a recent case study, ProVeg International interviewed the fast-growing dairy-free chocolate brand, LoveRaw. Above all quotes, one, in particular, stood out.  LoveRaw Co-founder Rimi Thapar, said: “Familiarity with heritage chocolate products is important to consumers when transitioning to a flexitarian or plant-based diet. Our mission is to make delicious plant-based chocolate accessible to everyone, whether they’re vegan, ‘unvegan vegan’, flexitarian, or otherwise – without compromising on taste.”  Let’s explore this quote a little deeper, to understand …

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Rimi & Manav Thapar LoveRaw

Rimi & Manav Thapar © LoveRaw
Interviews

LoveRaw: “We Believe in Our Strong Brand Identity, We Stand Head and Shoulders Above Our Competitors”

UK vegan chocolate pioneer LoveRaw has been reinventing confectionery since 2013, and along the way, founders Manav and Rimi Thapar have rejected offers on Dragons Den, developed multiple innovative products and sold millions of units in both mainstream and independent retail, gaining a loyal following from non-vegans, vegans and “nonvegan vegans” as coined by the entrepreneur couple. After the phenomenal success of the Ferrero Rocher-style “Nutty Chocolate Balls” which launched this June and sold a quarter of a million in just three weeks, LoveRaw today launched the Caramelised Biscuit Cre&m Wafer just six weeks later. Is there no stopping this vegan power couple? It was time to catch up with Rimi and Manav again to find out. What have been LoveRaw’s biggest developments since our …

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LoveRaw Caramelised_Biscuit_Wafer

© LoveRaw

Sweets & Snacks

LoveRaw Launches Vegan Caramelised Biscuit Cre&m Wafer

Closely following the successful launch of the brand’s Nutty Choc Balls, which saw almost a quarter of a million vegan Ferrero Rocher-style treats purchased in only three weeks, LoveRaw today launches its latest NPD, the Caramelised Biscuit Cre&m Wafer. The new product is a variant of LoveRaw’s existing crispy wafer, this time filled with a biscuit cream with a caramel layer and crunchy biscuit crumb. The bar is available in Asda stores nationwide from this week with further listings in Holland & Barrett, SPAR, and more than 100 WHSmith travel stores. As with all of LoveRaw’s product portfolio, the new bar is free of palm oil, dairy products or artificial ingredients.  Love Raw, which reports it is now the fastest growing plant-based impulse company in …

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Love Raw choc balls render

© Love Raw

Sweets & Snacks

LoveRaw Launches Vegan Ferrero Rocher Style Nutty Choc Balls

LoveRaw, the UK’s fast-growing plant-based chocolate brand, announces the launch of its latest NPD – Nutty Choc Balls – similar to the famous Ferrero Rocher chocolate, the Christmas favourite which sells multiple billions per year in 42 countries worldwide. The product consists of whole hazelnuts dipped in a vegan hazelnut cre&m and coated in LoveRaw’s M:lk® plant-based chocolate then rolled in hazelnut pieces. It is produced without palm oil, dairy or any artificial ingredients, and wrapped in a gold foil wrapper similar to its non-vegan counterpart. Founded in 2020 by Manav and Rimi Thapar, the brand has seen exponential success with its unique product portfolio which debuted with its M:lk chocolate wafer bar, quickly followed by the white chocolate version and joined by a Salted …

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LoveRaw's Cre&m Wafers

© LoveRaw
Sweets & Snacks

LoveRaw’s Cre&m Wafers Launch at All BP M&S Simply Food Locations

All three of LoveRaw’s Cre&m Wafer flavours are now available at M&S Simply Food locations in BP fuel stations UK-wide. Consisting of wafers coated in chocolate and filled with plant-based cream, the bars come in the flavours M:lk Choc, White Choc, and Salted Caramel. According to co-founder Manav Thapar, LoveRaw has several more launches planned in the upcoming weeks. “World’s first” When LoveRaw’s M:lk chocolate wafer bar first launched in November 2020, the company claimed it was the first of its kind in the world. The bar was quickly followed by the white chocolate version in March 2021. LoveRaw is growing quickly, and has expanded outside the UK into several other markets such as France, Spain, Switzerland, Kuwait, and Malta. In February, the brand launched …

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LoveRaw Releases Mockumentary

© LoveRaw
Marketing & Media

LoveRaw Releases Mockumentary to “Give Two Fingers to Big Choc”

LoveRaw releases mockumentary featuring “classic chocolate heroes” from the 80s and 90s. British plant-based chocolate brand LoveRaw has launched its biggest marketing campaign yet, asking the UK to “Give Two Fingers to Big Choc”. At the heart of the campaign is a mockumentary featuring three characters created by major chocolate brands — The Kid, The Man, and The Gorilla. The mockumentary asks “Where are they now?”, showing the characters abandoned by the brands that created them until LoveRaw adopts them and gives them a new lease of life. LoveRaw has created Instagram and LinkedIn profiles for each character, allowing consumers to follow their journey. The mockumentary is available to view on the LoveRaw website, and will be showcased via a billboard campaign, social media, digital …

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Rimi & Manav Thapar LoveRaw

Rimi & Manav Thapar © LoveRaw
Products & Launches

Fast-Rising Brand LoveRaw Launches White Vegan Chocolate Cre&m Wafer Bars

UK vegan chocolate brand LoveRaw has this week announced the launch of a white chocolate version of its best-selling vegan Cre&m Wafer Bar, with a third flavour to follow shortly, following the success of the original version launched in September 2020. The award-winning confectioner reports that sales from its e-commerce store are up by an astonishing 2005%.

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Rimi & Manav Thapar LoveRaw

Rimi & Manav Thapar © LoveRaw
Food & Beverage

Continued Global Retail Success For Confectionary Game-Changer LoveRaw

Fast-growing vegan brand LoveRaw, which secured a multi-million investment from Blue Horizon Ventures in 2019 for its growing portfolio of plant-based confectionary, announces fresh retail partnerships in several markets including the UK, France, Spain and Switzerland, after expanding into Kuwait and Malta as well as into 500 UK Co-op stores towards the end of last year.

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Rimi Thapar LoveRaw

©LoveRaw - Rimi Thapar

Interviews

LoveRaw: “We Want to Remove the Stigma and Prove that Vegan Chocolate can be Decadently Indulgent and Delicious”

In 2013, with just £600 and an idea, Rimi Thapar, entrepreneur and founder of vegan confectionery brand LoveRaw, secured an order of £13,000 from Wholefoods Market UK. Her mission was to create legendary “kick-ass” chocolate that was chocolate first, vegan second, using superior ingredients that did not compromise on taste.

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