©Pizza Pilgrims

Market & Trends

UK: Plant-Based Consumers Prioritise Value When Eating Out Amid Cost of Living Crisis

According to the new Eating and Drinking Out report by Lumina Intelligence, plant-based consumers in the UK are prioritising affordability when dining out, as the cost of living crisis continues to limit spending power. Vegan, vegetarian, and flexitarian consumers are increasingly opting for value options, leading to a drop in the sales of more costly branded meat alternatives. This is true even among more affluent consumers. However, plant-based meat burgers remain more lucrative than vegetable-based ones, and make up 62% of the meat-free burgers available on menus. Regular restaurants offer the greatest number of plant-based dishes, while QSRs sell the most meat alternatives due to the popularity of options such as burgers. The number of meatless dishes available at pubs and bars is said to …