Australia’s major supermarket chain Woolworths is expanding its vegan range with products from plant-based brands My Life and Made With Plants. The Australian plant-based market is estimated to reach a value of $6.6 billion by 2030, offering a tangible opportunity for a future where plant alternatives are available for all pro.
Made With Plants Launches Seitan-Based Steak at Woolworths Stores Across Australia
Australia’s Made With Plants has launched a plant-based sirloin-style steak at Woolworths stores across the country. The steak is made with seitan (wheat gluten), and is said to have a highly realistic texture. The production process is inspired by centuries-old traditions, with specialised flour used to create a dough that is then seasoned and cooked. “We believe that everyone should have the opportunity to indulge in the rich, comforting taste of steak. Made With Plants Meat Free Steak offers the best of both worlds, providing a guilt-free, mouth-watering alternative for meat lovers,” said Made With Plants co-founder Cale Drouin. “Unbelievable flavour” Made With Plants has been available at Woolworths since 2019, offering a selection of meat and dairy alternatives. In 2020, the brand announced an …
